Digital Lead Generation Manager

Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services . We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies .

We are looking for a Manager of Lead Generation to build and implement a digital infrastructure for acquiring new customers in multiple territories. This role will focus on developing a multi-channel lead generation strategy , utilizing CRM (Salesforce), marketing automation, AI-powered lead gen tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns.

This is an exciting opportunity to build a lead generation engine from the ground up , working with advanced AI-driven solutions, digital marketing techniques, and sales automation . The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems , and will be hands-on in designing and executing scalable lead acquisition strategies .

Design and implement a scalable lead generation system to acquire customers in multiple regions.

Develop and manage multi-channel campaigns , leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting .

Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreach.

Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies.

Build and maintain a lead management system within Salesforce CRM , ensuring data is structured for automation and conversion tracking .

Implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns.

Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting .

Develop and execute SEO strategies to enhance online visibility and organic lead acquisition.

Optimize website landing pages and content strategy for lead conversion.

Manage and improve LinkedIn marketing campaigns , including outreach and sponsored ads.

Track key lead generation KPIs , ensuring performance optimization and ROI maximization.

Implement lead scoring and segmentation models to identify high-converting prospects.

Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies.

Use AI-powered analytics and automation to continuously optimize lead generation efforts.

Work closely with the sales team to align lead generation strategies with revenue goals.

Coordinate with content marketers and designers to create compelling assets that drive engagement.

Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients.