jazzhr
Digital Content & Growth Manager
Study Group
Noida, IND
Full-time
Senior · 6+ years experience
Onsite
Discovered 1 weeks ago
Free
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- Develop and execute an integrated cross-channel content strategy aligned with business and marketing objectives.
- Create and maintain campaign content plans across digital channels.
- Align content initiatives with demand generation programs and customer journey stages.
- Manage end-to-end content creation, production, editing, and publishing.
- Ensure messaging consistency across all marketing channels and campaigns.
- Coordinate content delivery to meet campaign timelines.
- Develop creative strategies that support paid acquisition campaigns.
- Create and edit paid advertising assets, including static creatives and video content.
- Brief and collaborate with designers, agencies, and internal stakeholders on creative development.
- Establish and manage creative testing frameworks (A/B testing).
- Define and execute creative refresh plans to prevent creative fatigue.
- Coordinate creative development across Customer Success, Brand, Social Media, Paid Media teams, and external agencies.
- Monitor creative performance and recommend optimizations.
- Partner with the Organic Growth Manager to develop and execute the GEO, SEO, and AI content roadmap.
- Create and optimize content for search engines and AI-powered discovery platforms.
- Develop a structured content refresh roadmap to improve search visibility and AI discoverability.
- Identify priority content opportunities based on search demand and business priorities.
- Ensure content remains current, relevant, and optimized for evolving search algorithms and AI experiences.
- Analyze content performance across owned and paid channels.
- Monitor engagement, conversion, and attribution metrics.
- Identify content gaps and opportunities for improvement.
- Develop recommendations based on analytics and user behavior insights.
- Continuously optimize content to improve campaign effectiveness and customer engagement.
- Share performance insights with stakeholders to support data-driven marketing decisions.
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related discipline.
- 6+ years of experience in content marketing, digital marketing, or growth marketing.
- Experience managing integrated content campaigns across multiple digital channels.
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