Dealer Network Director
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Key skills for this role
About the Role
BYD seeks a Dealer Network Director to build and expand a high-performing dealer network across the Middle East. The role involves partner selection, network readiness, NPS ownership, and operational excellence.
Key Skills for This Role
Responsibilities
- Define and execute network expansion roadmap aligned with market potential and coverage gaps
- Identify, evaluate, and appoint new dealer partners across priority markets
- Drive NPS improvement across sales and ownership journey
- Define and enforce dealership standards (facility, process, customer handling)
- Ensure dealers are equipped with trained sales teams and product knowledge
- Monitor dealer performance across customer experience, standards compliance, and operational readiness
- Work closely with sales, commercial operations, and marketing teams
- Ensure dealerships are prepared for EV/PHEV sales including infrastructure and customer education
Requirements
- 12–15+ years in automotive network development or retail operations
- Strong experience in dealer appointment, management, and standards enforcement
- Proven track record of expanding and managing multi market dealer networks
- Strong understanding of Middle East dealer landscape and partner dynamics
- Experience in driving customer experience (NPS) improvement initiatives
- Strong stakeholder management and negotiation capability
Full Job Posting
Role Purpose
- Build, expand, and elevate a high performing dealer network across the Middle East that delivers strong customer experience, consistent quality standards, and scalable growth.
- This role is responsible for selecting the right partners, ensuring network readiness, and driving NPS and operational excellence across all markets.
Key Responsibilities
- Define and execute network expansion roadmap aligned with market potential and coverage gaps.
- Identify, evaluate, and appoint new dealer partners across priority markets.
- Ensure right partner selection based on capability, investment strength, and long term alignment.
- Lead contract discussions and onboarding of new dealers.
- Develop market wise network strategy (cities, formats, throughput targets).
- Ensure optimal geographic coverage and accessibility for customers.
- Monitor network performance and recommend consolidation or expansion as required.
- Drive NPS improvement across sales and ownership journey.
- Establish clear customer journey standards across all dealerships.
- Identify key pain points and lead corrective actions with dealers.
- Define and enforce dealership standards (facility, process, customer handling).
- Ensure compliance with corporate identity and operational guidelines.
Candidate Profile
- 12–15+ years in automotive network development or retail operations.
- Strong experience in dealer appointment, management, and standards enforcement.
- Proven track record of expanding and managing multi market dealer networks.
- Strong understanding of Middle East dealer landscape and partner dynamics.
- Experience in driving customer experience (NPS) improvement initiatives.
- Strong stakeholder management and negotiation capability.
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