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CVM / Segmentation Specialist
CodeNinja
Riyadh, KSA
Full-time
Senior · 4+ years experience
Onsite
Discovered 3 weeks ago
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Role Overview
We are hiring 2 hands-on CVM / Segmentation Specialists to support customer segmentation, profiling, and campaign targeting for a Retail Banking client. This is a hands-on execution role — not a strategy-only or purely advisory position — focused on turning customer data into actionable commercial insights that drive campaign performance.
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About CodeNinja
CodeNinja is a tech and AI consulting firm delivering embedded and forward-deployed engineering and analytics teams across KSA, Pakistan, Egypt, and Latin America. We partner with leading banks, telcos, and enterprises to build data-driven, customer-centric capabilities.
About the Role
We are hiring 2 hands-on CVM / Segmentation Specialists to support customer segmentation, profiling, and campaign targeting for a Retail Banking client. This is a hands-on execution role — not a strategy-only or purely advisory position — focused on turning customer data into actionable commercial insights that drive campaign performance.
Key Responsibilities
- Build and maintain customer segmentation models based on behavior, value, and lifecycle stage
- Conduct customer profiling and behavioral analysis to identify targeting opportunities
- Support campaign targeting by translating segmentation outputs into actionable audience lists
- Analyze campaign performance and customer response, feeding insights back into segmentation logic
- Develop and maintain BI/reporting dashboards to track CVM metrics and campaign KPIs
- Collaborate with marketing, BI, and product teams to convert data into commercial actions
- Continuously refine segmentation frameworks based on performance data and business feedback
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