CRO & Marketing Automation Specialist
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Key skills for this role
About the Role
Rightangled is seeking a CRO & Marketing Automation Specialist to analyze user behavior, improve website performance, and implement marketing automation strategies.
Key Skills for This Role
Responsibilities
- Analyze user behaviour, customer journeys, and website performance to identify conversion improvement opportunities
- Develop and implement data driven CRO strategies to increase conversions and enhance user experience
- Conduct A/B testing and analyze results to optimize landing pages, product pages, checkout flows, and other conversion points
- Monitor and interpret website analytics, providing actionable insights and recommendations
- Collaborate with design, marketing, and development teams to implement optimization initiatives
- Develop and manage marketing automation campaigns across email, SMS, and WhatsApp channels
- Identify opportunities to improve customer engagement, retention, and lifecycle marketing through automated journeys
Requirements
- Specialist in Conversion Rate Optimisation (CRO) with proven experience in e commerce
- Experience with Shopify
- Ability to analyze user behaviour and website performance
- Experience with A/B testing and data driven optimization
- Knowledge of marketing automation across email, SMS, and WhatsApp
Full Job Posting
About Us
- We are seeking a dedicated and motivated CRO & Marketing Automation Specialist to join our growing team on a part time basis, with the potential to transition into a full time role in the future.
- The ideal candidate will be a specialist in Conversion Rate Optimisation (CRO) with proven experience in e commerce, preferably using Shopify.
- This role will focus on analysing user behaviour, improving website performance, increasing conversion rates, and implementing marketing automation strategies across multiple customer communication channels.
Key Responsibilities
- Analyse user behaviour, customer journeys, and website performance to identify opportunities for conversion rate improvement.
- Develop and implement data driven CRO strategies to increase website conversions and enhance the overall user experience.
- Conduct A/B testing and analyse results to optimise landing pages, product pages, checkout flows, and other key conversion points.
- Monitor and interpret website analytics, providing actionable insights and recommendations to improve performance.
- Work closely with design, marketing, and development teams to implement optimisation initiatives.
- Develop and manage marketing automation campaigns across email, SMS, and WhatsApp channels.
- Identify opportunities to improve customer engagement, retention, and lifecycle marketing through automated customer journeys.
- Stay up to date with CRO, e commerce, and marketing automation best practices and emerging technologies.
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