CRO Manager (Conversion Rate Optimization)

Leading hypothesis development and designing test strategies for multiple clients

Creating structured CRO test plans, including objectives, KPIs, and success criteria

Managing client expectations around experimentation outcomes, including clearly communicating inconclusive or negative results and using learnings to inform future testing

Collaborating with Experience Design to shape UX/UI test variations

Writing clear and detailed test requirements for developers to implement

Using GA4, Hotjar, and experimentation platform data to uncover friction points

Setting up A/B and multivariate tests using platforms such as VWO, Convert.com, Optimizely, Omniconvert, or AB Tasty

Conducting QA of experiment setups, variations, tracking, and segmentation

Monitoring live tests and ensuring statistical validity of results

Interpreting experiment outcomes and generating insights, next steps, and rollout recommendations

Owning the CRO roadmap and prioritization in partnership with Experience Design and DX leadership

Preparing documentation for post‐test rollout and collaborating with TAM/Engineering for implementation

Presenting results, insights, and recommendations to clients

Using AI to support hypothesis development and identify behavioral patterns

Leveraging AI to synthesize Hotjar findings, GA4 insights, and experiment outcomes

Applying AI to accelerate test planning, requirement writing, and documentation

Using AI to generate structured experiment summaries and client‐ready reports

Employing AI to brainstorm test concepts and variation ideas

Responsible AI use, including human validation and client-data protections

3-4+ years of experience in CRO, experimentation, or data‐driven digital optimization

Experience designing tests for clients in the eCommerce space and/or CMS platforms

Hands‐on experience with at least one major A/B testing platform (VWO, Convert.com, AB Tasty, Optimizely, Omniconvert)

Strong proficiency with GA4 and Hotjar

Ability to write detailed testing requirements and acceptance criteria

Understanding of UX/UI principles and their impact on conversion

Strong analytical thinking and ability to draw insights from quantitative and qualitative data

Excellent client‐facing communication and presentation skills

Ability to manage multiple roadmaps, tests, and timelines in parallel

Evidence of measurable conversion, revenue, pipeline, lead-quality, or engagement impact from previous clients

Certifications in CRO methodologies or experimentation platforms

Familiarity with experiment statistical models or experimentation frameworks

Experience working within Figma

Understanding of or experience running testing programs alongside cross-functional teams such as SEO, Content Marketing, Paid