CRM Strategy Director

Job requirements

• A minimum of 5 years’ experience working on data-led strategy in CRM and/or performance marketing for B2C brands

• Agency experience essential

• Strong presentation skills both face to face and virtually, with the ability to engage well with senior clients and with presentations that tell a story using strategy,dataand insight

• Demonstrate clear, practical knowledge of analytical approaches & methodologies with the ability to translate the complex into simplified explanations

• Understanding of major Marketing, Brand and Performance strategic theories and tools including behavioural economics.

Job responsibilities

• Leading and developing the CRM strategies fora number of Bond’s key clients to deliver against their KPIs and generate measurable ROI

• Engage and collaborate with senior client stakeholders in strategy projects, writing and presenting compelling responses to strategy briefs

• Oversee communications plan creation across all major projects, ensuring they are optimised against client strategies

• Write and or oversee and approve major project briefs, articulating a clear strategic approach, inspiring creatives and guiding analysts, as well as providing oversight and guidance for junior team members

• Create compelling strategic narratives using data and insight at their core, and support junior teams to develop narratives to the same standards.

• Lead and drive conversations with all-agency teams, including ATL, media, PR, in-store and sales promotion agencies

• Craft stories in tools such as Powerpoint to deliver simple but compelling and visually appealing decks for Director level clients

• Line management of 2-3 direct reports at theJunior and/or Senior Strategist level

Job benefits