CRM & Marketing Automation Specialist
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Uniquie Homes Worldwide Properties LLC seeks a CRM & Marketing Automation Specialist to own and optimize the CRM ecosystem and marketing automation strategy. The role involves building automation workflows, lead scoring, and data analysis to improve sales efficiency.
Key Skills for This Role
Responsibilities
- Manage, maintain, and optimize the company's CRM platform to ensure data accuracy, operational efficiency, and a seamless sales workflow
- Design and implement automated lead distribution workflows based on predefined business rules
- Build and optimize WhatsApp, email, SMS, and CRM automation journeys to improve customer engagement and lead nurturing
- Develop lead scoring models that prioritize high value prospects
- Monitor lead response times, follow up activities, pipeline movement, and sales performance
- Analyze customer journeys and conversion funnels to identify bottlenecks and recommend improvements
- Create automated dashboards and weekly performance reports covering lead generation, conversion metrics, and sales pipeline health
- Collaborate with marketing and sales teams to optimize lead management processes
- Integrate CRM platforms with marketing tools, advertising platforms, websites, and third party applications
- Develop and maintain CRM workflows, automation rules, templates, segmentation, and lifecycle campaigns
- Conduct regular CRM audits to improve data quality and eliminate duplicates
- Train and support internal teams on CRM best practices, automation workflows, and reporting tools
Requirements
- 3+ years of experience in CRM administration, marketing automation, sales operations, or customer lifecycle management
- Hands on experience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, Microsoft Dynamics, or similar
- Experience building automated workflows, lead nurturing campaigns, and customer journey automation
- Strong understanding of lead management, pipeline optimization, customer segmentation, and conversion tracking
- Experience with email marketing platforms, WhatsApp Business automation, and marketing automation tools
- Advanced analytical skills with the ability to interpret data and translate insights into business improvements
- Strong knowledge of reporting tools, dashboards, and CRM analytics
Full Job Posting
Job Summary
- We are looking for a highly analytical and technology driven CRM & Marketing Automation Specialist to own and optimize our customer relationship management (CRM) ecosystem and marketing automation strategy.
Key Responsibilities
- Manage, maintain, and optimize the company's CRM platform to ensure data accuracy, operational efficiency, and a seamless sales workflow.
- Design and implement automated lead distribution workflows based on predefined business rules, sales territories, agent availability, and lead quality.
- Build and optimize WhatsApp, email, SMS, and CRM automation journeys to improve customer engagement and lead nurturing.
- Develop lead scoring models that prioritize high value prospects and improve sales team productivity.
- Monitor lead response times, follow up activities, pipeline movement, and sales performance to ensure no opportunity is missed.
- Analyze customer journeys and conversion funnels to identify bottlenecks and recommend improvements that increase conversion rates.
- Create automated dashboards and weekly performance reports covering lead generation, conversion metrics, sales pipeline health, campaign performance, and CRM activity.
- Collaborate with marketing and sales teams to optimize lead management processes and improve customer acquisition performance.
- Integrate CRM platforms with marketing tools, advertising platforms, websites, and third party applications to streamline data flow and reporting.
- Develop and maintain CRM workflows, automation rules, templates, segmentation, and lifecycle campaigns.
- Conduct regular CRM audits to improve data quality, eliminate duplicates, and ensure compliance with internal processes.
- Identify opportunities to automate repetitive tasks, reduce manual work, and improve operational efficiency across the customer lifecycle.
Qualifications Required
- 3+ years of experience in CRM administration, marketing automation, sales operations, or customer lifecycle management.
- Hands on experience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, Microsoft Dynamics, or similar systems.
- Experience building automated workflows, lead nurturing campaigns, and customer journey automation.
- Strong understanding of lead management, pipeline optimization, customer segmentation, and conversion tracking.
- Experience with email marketing platforms, WhatsApp Business automation, and marketing automation tools.
- Advanced analytical skills with the ability to interpret data and translate insights into business improvements.
- Strong knowledge of reporting tools, dashboards, and CRM analytics.
- Excellent organizational, communication, and problem solving skills.
Compensation
- Pay: AED8,000.00 AED10,000.00 per month
Work Location
- In person
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Uniquie Homes Worldwide Properties LLC
Property Consultant
Abu Dhabi, UAE
Uniquie Homes Worldwide Properties LLC is seeking a Property Consultant to represent clients in property transactions, assist buyers and sellers, and drive sales in the real estate market. The role involves prospecting,
Real Estate Agent
Abu Dhabi, UAE
Unique Homes Worldwide Properties LLC is seeking a Real Estate Sales Agent in Abu Dhabi. The role involves representing clients in property transactions, prospecting, conducting viewings, negotiating deals, and providing
Real Estate Broker
Abu Dhabi, UAE
Uniquie Homes Worldwide Properties LLC in Abu Dhabi is seeking a Real Estate Sales Broker to represent clients in property transactions. Responsibilities include client consultation, property viewings, negotiation, and t
Performance Marketing Specialist / Senior Media Buyer
Abu Dhabi, UAE
Uniquie Homes Worldwide Properties LLC seeks a Performance Marketing Specialist / Senior Media Buyer in Abu Dhabi to lead and scale digital advertising across Meta, Google, TikTok, and LinkedIn. The role focuses on gener
Content Creator / Social Media Producer
Abu Dhabi, UAE
Uniquie Homes Worldwide Properties seeks a creative Content Creator / Social Media Producer to produce engaging video content for real estate marketing across Instagram, TikTok, Facebook, LinkedIn, and YouTube. The role
Marketing Operations & Project Coordinator
, UAE
We are seeking a Marketing Operations & Project Coordinator to manage marketing initiatives from concept to execution. The role coordinates between developers, sales, designers, and agencies, ensuring campaigns and prope
Real Estate Broker
Abu Dhabi, UAE
Uniquie Homes Worldwide Properties LLC seeks a Real Estate Sales Broker to represent clients in property transactions, assist buyers and sellers, and drive sales. Responsibilities include client consultation, property vi
Listing agent
Abu Dhabi, UAE
Unique Homes Worldwide Properties seeks a motivated Listing Agent with Abu Dhabi real estate market experience. Responsibilities include creating and managing property listings on portals like Property Finder, Bayut, and
Property Consultant
Abu Dhabi, UAE
Real Estate Agent
Abu Dhabi, UAE
Real Estate Broker
Abu Dhabi, UAE
Performance Marketing Specialist / Senior Media Buyer
Abu Dhabi, UAE
Content Creator / Social Media Producer
Abu Dhabi, UAE
Marketing Operations & Project Coordinator
, UAE
Real Estate Broker
Abu Dhabi, UAE
Listing agent
Abu Dhabi, UAE