Copywriter - English
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Key skills for this role
About the Role
Saatchi & Saatchi ME seeks an English Copywriter with at least 2 years of agency experience to develop creative concepts and craft copy for global brands. The role involves writing texts, proofreading, and collaborating with art directors on cross-channel campaigns.
Key Skills for This Role
Responsibilities
- Write texts (e.g. copy, product descriptions), proofread, and edit content
- Ensure consistency of prepared content
- Work in partnership with an Art person to develop creative concepts for marketing materials and campaigns
- Have a keen understanding of all channels in the 1:1 marketing space
- Understand the power of data intelligence to achieve communication challenges
- Make conceptual and strategic decisions across a wide variety of clients and industries
- Take briefs, craft succinct and effective copy, write and format copy decks, and interpret brand tone of voice and language
- Develop and execute strategically sound creative for cross channel initiatives
- Persuasively present both internally and to clients with credibility, reasoning, and emotion
- Actively listen to truly understand the ask, client feedback, and internal feedback
- Ensure communications are produced to the highest standards of accuracy and quality control
- Deliver fresh ideas and personality while working with existing brand voice and tone
Requirements
- At least 2 years of experience in concept creation and a clear understanding of the difference between a communication concept and an exceptional idea
- Mastery in developing copy for large cross channel and/or direct marketing initiatives across media, both online and off
- Bachelor’s Degree in the appropriate field of study
- Strong conceptualisation and smart thinking skills
- Exceptional conceptual and design skills and a robust portfolio that shows talent across mediums
- A knack for strategic brainstorming, campaign development, creative brief development and creative execution
Full Job Posting
Company Overview
- Founded in London in 1970, Saatchi & Saatchi has evolved into a global creative powerhouse with 114 offices in 67 countries and over 6,500 employees.
- As part of Publicis Groupe, we excel in integrated communications, working with top global brands to create unforgettable campaigns.
- Our mantra, ‘Nothing is Impossible’, drives us to drive positive change through creativity.
- Located across the UAE and KSA, Saatchi & Saatchi services the whole MEA region and consistently collects prestigious awards.
Responsibilities
- Technical & Product: Writing texts (e.g. copy, product descriptions), proofreading, and content editing
- Ensuring the consistency of prepared content
- Works in partnership with an Art person to develop creative concepts for marketing materials and marketing campaigns.
- Have a keen understanding of all the channels in the 1:1 marketing space.
- Understanding the power of data intelligence to help them achieve the communication challenge.
- Required to make conceptual and strategic decisions across a wide variety of clients and industries.
- Business Acumen & Operational Efficiency: Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language.
- Develop and execute strategically sound creative for cross channel initiatives
- Persuasively present both internally and to clients with credibility, reasoning, and emotion
- Actively listen to truly understand the ask, client feedback, and internal feedback
- Ensure communications are produced to the highest standards of accuracy and quality control
- Deliver fresh ideas and personality while working with existing brand voice and tone
Innovative & Analytical Mindset
- Conceptualizes and writes everything—from white paper ideas to scripts to in store signage to social media and more.
- Research competitors and the industry to provide insight into trends and creative foresight
- Partners with the creatives to make the idea, copy and design a cohesive story
People & Leadership
- Partners with creative leaders to proactively seek out and contribute action and thought provoking ideas.
- Being able to juggle multiple projects, prioritize, and meet deadlines
- Investigating industry best practices and new possibilities
- Taking part regularly in opportunity briefs, stretching their creative abilities consistently
Qualifications
- At least 2 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an exceptional idea.
- Mastery in developing copy for large cross channel and/or direct marketing initiatives across media, both online and off
- Bachelor’s Degree in the appropriate field of study
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