Copywriter & Content Creator

Job Purpose: The Copywriter & Content Creator supports the MarCom Lead by reviewing and creating clear, accurate, on-brand marketing content across customer touchpoints. The role develops fresh, modern written and short-form video content tailored to each target segment, channel, and stage of the retail journey.

Objectives: • Ensure marketing copy across all channels follows company guidelines, tone of voice, language standards, and approved campaign messages. • Create audience-first content that captures attention, communicates value clearly, and supports customer engagement across the retail journey. • Build dependable content quality through careful editing, fact-checking, cross-functional coordination, and continuous improvement using performance insights.

Responsibilities: • Review, edit, and proofread copy across digital, social, CRM, e-commerce, print, and in-store channels. • Enforce brand voice, language quality, factual accuracy, legal requirements, and cultural relevance. • Create fresh copy and mobile-first video concepts for campaigns, promotions, launches, and always-on content. • Write headlines, captions, scripts, product descriptions, landing pages, emails, SMS, and POS copy. • Plan, shoot, and edit short-form social videos with strong hooks, captions, and calls to action. • Adapt written and video content by channel, format, target segment, customer-journey stage, and platform trends. • Verify product, price, offer, terms, promotional accuracy, usage rights, and required approvals before publishing. • Turn briefs into integrated content with MarCom, Design, Digital, CRM, E-commerce, stores, agencies, and partners. • Maintain content calendars and version control; monitor engagement, watch time, and completion rates. • Manage briefs, deadlines, publication-ready delivery, SEO, and performance optimization.

KPIs: • Copy Accuracy & Brand Compliance % • First-Round Approval % • On-Time Content Delivery % • Social Video Engagement, Watch Time & Completion Rate • Content Engagement / Click-Through Improvement • Internal Stakeholder Satisfaction

Experience & Qualities: • One to two years of copywriting, content creation, or related experience. • A portfolio demonstrating short- and long-form copywriting and social video scripting, filming, or editing is required. • Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field is preferred. • Strong writing, editing, proofreading, grammar, and storytelling skills. • Strong written English; Arabic copywriting or localization capability is preferred. • Familiarity with social, web, e-commerce, email/CRM, paid media, and in-store content. • Basic proficiency in mobile filming and video-editing tools such as CapCut, Adobe Premiere Pro, or equivalent. • Basic understanding of SEO, platform best practices, and content performance metrics. • Understanding of retail promotions, customer journeys, product communication, and fast-paced campaign cycles. • Comfort with content management, collaboration, and AI-assisted drafting tools, with responsible human review.

Attributes: • Curious, audience-aware, and culturally sensitive. • Highly detail-oriented with sound judgment and a strong quality mindset. • Organized and able to manage multiple briefs, versions, and deadlines. • Adaptable, proactive, and comfortable working in a fast-paced retail environment. • Collaborative, receptive to feedback, and clear in written and verbal communication with diverse internal teams, agencies, commercial partners, and senior stakeholders.