Content Strategist

Social Media - Content Strategist

• Salary Competitive (tax-free) plus benefits
• Dubai based
• Discover the opportunity
• We are hiring a Creative Director for Social Content to join a dynamic personal branding team based in Dubai.
• Our client is a prominent figure in the region, commanding a massive audience of over 6 million followers across his social media channels.
• This newly created position offers a unique chance to lead the creative direction for a high profile founder, building viral content strategies and scaling his digital footprint even further.
• If you understand audience psychology and know how to hook viewers in a fast paced environment, this is your opportunity to drive massive engagement.
• Discover the role
• As the Creative Director, you will lead the creative vision, strategy, and execution of all short form content across TikTok, Instagram Reels, and YouTube Shorts.
• You will be responsible for conceptualising high performing content formats, developing original episodic structures, and building a repeatable, scalable content system.
• This role requires balancing high level strategic planning with hands on guidance, steering a team of videographers, editors, and creators to ensure consistent and high quality storytelling.
• Discover the responsibilities
• Lead the strategic planning of all short form content, crafting creative frameworks, scripts, hooks, and storyboards.
• Develop original content concepts and episodic formats designed for maximum engagement and virality.
• Coordinate, guide, and manage videographers, editors, and designers, providing feedback during the shooting and post production phases.
• Stay ahead of social media trends, viral formats, and platform algorithms to quickly capitalize on emerging opportunities.
• Analyze performance metrics such as viewer retention, watch time, and reach to optimise future content strategies.
• Collaborate with wider marketing, PR, and business teams to align founder led content initiatives with broader commercial goals.
• Experiment with new creative structures, editing styles, and AI tools to enhance production efficiency and performance .
• Discover the requirements
• Four to seven years of experience in short form content strategy, creative direction, or creator marketing.
• Prior experience working directly with high profile creators, influencers, or founder led brands is highly preferred.
• Deep expertise in short form storytelling with a proven ability to conceptualize viral formats and audience retention structures.
• A comprehensive understanding of TikTok, Instagram Reels, YouTube Shorts, and their respective algorithms.
• Strong experience guiding post production teams and video editors to maintain strict quality and brand consistency.
• A bachelor degree in marketing, media, communications, or a related field is preferred, alongside a performance driven, trend aware mindset.