Content Specialist
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Key skills for this role
About the Role
AddedEducation seeks a Content Specialist to drive revenue through content marketing. You will develop SEO-driven content, lead nurture sequences, and manage brand voice across channels.
Key Skills for This Role
Responsibilities
- Develop SEO/GEO driven content, lead magnets, guides, whitepapers, and landing pages that convert to sales
- Create lead nurture sequences for individual advertising campaigns
- Collaborate with performance marketing to ensure content feeds paid and organic acquisition channels
- Build and execute a content strategy that supports business growth, brand positioning, and student/parent engagement
- Shape and maintain a consistent brand voice across all touchpoints
- Produce high quality pieces that reinforce AddedEducation as a leader in the international education space
- Support the Founder and senior leaders with ghostwriting, speeches, op eds, podcasts, and event content
- Develop content to support product teams across different product initiatives
- Own timelines, content pipelines, and stakeholder communications
Requirements
- Experience in content marketing, lead generation, and content strategy
- Ability to develop SEO/GEO driven content, lead magnets, guides, whitepapers, and landing pages
- Strong project management and stakeholder communication skills
- Excellent written and verbal English
Full Job Posting
Company Overview
- AddedEducation, a division of The Added Company, provides services for students and student athletes in their pursuit of tertiary education opportunities.
- Based in Singapore with global operations, the team is united by a mission to support and promote sporting and academic excellence.
- Services include US, UK and Canada university admissions, boarding school preparatory services, and pre high school development services.
Key Responsibilities
- Develop SEO/GEO driven content, lead magnets, guides, whitepapers, and landing pages that convert to sales.
- Create lead nurture sequences for individual advertising campaigns that move prospects through the funnel.
- Collaborate with performance marketing to ensure content feeds paid and organic acquisition channels.
- Build and execute a content strategy that supports business growth, brand positioning, and student/parent engagement.
- Shape and maintain a consistent brand voice across all touchpoints.
- Work closely with senior leadership to align content priorities with business goals.
- Lead, build and manage content for community engagement across all platforms.
- Produce high quality pieces that reinforce AddedEducation as a leader in the international education space.
- Support the Founder and senior leaders with ghostwriting, speeches, op eds, podcasts, and event content.
- Develop content to support product teams across different product initiatives.
- Create decks, program materials, brochures, explainer sheets, and internal communication assets.
- Own timelines, content pipelines, and stakeholder communications.
Spotlight on Key Divisions
- Founder’s Circle (elite tier) – high touch storytelling, exclusivity driven narratives, parent communication.
- AddedNova (research division) – research interpretation, publications, academic storytelling.
- Athlete Advantage – athlete profiles, sports admissions insights, program outcomes.
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