Content Marketing Manager

Position Overview

Key Responsibilities

• Your primary responsibilities will include copywriting various types of marketing content and writing brand-level copy for banner ads, website landing pages, and much more.
• Oversee and manage the customer content journey for SolarWinds Observability, including, ensuring each stage of the journey has the right content aligned to ICPs and personas to move customers from adoption to retention to expansion to advocacy.
• Manage the content calendar for the Observability Expand Demand Generation team.
• Creates compelling content (email, PPC, event copy, landing pages and more) to support full-funnel customer campaigns across various platforms
• Build a repeatable content repurposing framework that extends the life of pillar assets, turning benchmark reports, webinars, and major campaigns into sustained streams of derivative content
• Develop content series and editorial calendars that balance evergreen educational content with timely commentary on market shifts, observability and AI developments
• Leverage generative AI tools to assist in content creation like blog posts, paid ads, emails, product descriptions, or website copy. Instead of starting from a blank page, use AI to generate ideas, outlines, or drafts, then shape the content so it sounds clear, useful, and human.
• Align messaging of demand gen content with company best practices, personas, and overall brand guidelines
• Researches and recommends personalized content opportunities for existing customer segments
• Reviews and edits written content for accuracy, clarity, grammar, punctuation, and spelling, ensuring adherence to our company's style and brand guidelines
• Conduct thorough fact-checking and research to ensure accuracy and credibility of content
• Fluency in SEO, AEO, and content distribution strategies, with a strong grasp of how algorithms and search behavior are evolving
• Collaborates cross-functionally with marketing, sales, product, and external agencies to ensure content is aligned with marketing campaigns and product launches
• Monitors and analyzes content performance metrics, using data-driven insights to optimize our content strategy and improve KPIs
• Stays updated on industry trends, competitor activities, and best practices to continuously improve content effectiveness and relevance.

Qualifications

• Bachelor’s degree in English, Marketing, Communications, or related field
• 5+ years of experience as a copywriter, digital focus a plus
• Proven experience as a writer, Content Marketing Manager or similar role in a B2B or B2C environment
• Familiarity with Generative AI tools for scalable content creation
• Excellent written and verbal communication skills with a strong attention to detail
• Understanding of SEO and digital content optimization with a familiar of SEO tools (ahrefs, SEMrush, etc)
• Experience with content management systems (CMS), marketing automation tools and project management software (like Asana) a plus
• Strong leadership and project management skills, with the ability to manage multiple projects simultaneously
• Background in IT software a plus
• SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
• All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice