Communication Research and Analysis Director
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Key skills for this role
About the Role
Zakat, Tax and Customs Authority (ZATCA) seeks a Director to manage Communication Research and Analysis, including data collection, analysis, marketing planning, and performance reporting.
Key Skills for This Role
Responsibilities
- Contribute to the development of Awareness business plan ensuring alignment with ZATCA strategy
- Develop the operational plan for Communication Research and Analysis
- Manage research and benchmarking studies to identify latest trends and best practices
- Manage evaluation and analytical studies to support decision makers
- Manage the development of communication strategy and initiatives
- Set KPIs to monitor performance of communication activities
- Identify potential media crisis and manage development of rapid plans
- Submit personalities’ analysis reports before Governor’s receptions
- Provide sentiment analysis for announcements and new regulations
Requirements
- Bachelor’s degree in Communications, Marketing, or equivalent
- Master’s degree in Communications, Marketing, or equivalent is preferred
- Minimum 8 years of relevant experience, with 3 years at managerial level preferred
Full Job Posting
Purpose of Job
- The job holder is responsible for managing Communication Research and Analysis function including data collection, analysis, communications and marketing planning, performance management, and reporting to promote awareness of ZATCA and its services, participation, and engagement.
Strategy and Planning
- Contribute to the development of Awareness business plan ensuring alignment with ZATCA strategy
- Develop the operational plan for Communication Research and Analysis in line with Awareness business plan and Corporate Communications & Awareness strategic plan
- Implement plans and provide input to enable achievement of Communication Research and Analysis goals that support ZATCA’s overall strategic plans
Budget Management
- Discuss Communication Research and Analysis budgeting requirements with top management and provide input to the budgeting process
- Ensure effective utilization of Communication Research and Analysis budget, and report accurately on progress made and challenges encountered
- Investigate and propose implementing initiatives that result in positive financial impact for Communication Research and Analysis and mitigates financial and operational risks
Data Collection and Analysis
- Manage research and benchmarking studies locally and globally to identify the latest trends and best practices in communication strategy
- Manage research and benchmarking of best practices to study target customer segments and behaviours to support the development of ZATCA’s marketing strategy
- Manage evaluation and analytical studies using new tools to support decision makers in new approaches, campaigns’ launching, regulations
- Identify certifications and prestigious awards that are viable of acquiring at ZATCA and manage the application process
Planning, Performance Management and Reporting
- Manage the development of communication strategy and initiatives in line with ZATCA overall strategy and objectives
- Manage the development of annual plans related to advertisement and marketing campaign activities
- Manage the development of marketing strategy, approach, initiatives, policies and processes
- Set KPIs to monitor the performance of communication activities across ZATCA
- Monitor the execution of communication strategy, evaluate and assess continuously the performance and effectiveness of communication and marketing campaigns
- Identify potential media crisis and risks, and manage the development of rapid plans
- Ensure timely and effective resolution of identified discrepancies, media crises, and corrective actions’ implementation
- Submit personalities’ analysis reports about the attendees before the Governor’s receptions, ceremonies, and visits
- Provide sentiment analysis for announcements and new regulations presenting opinions, feedback, and attitude towards them
- Enhance internal and external communication through gathering and analyzing data across different channels
Education
- Bachelor’s degree in Communications, Marketing, or equivalent is required
- Master’s degree in Communications, Marketing, or equivalent is preferred
Experience
- An optimal of 8 years of relevant experience, with a preferred 3 years of experience in managerial level
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