Commercial Manager – Partner Brands & Principals
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Key skills for this role
About the Role
Role Purpose The Commercial Manager will lead the development and management of the company's third-party distribution business in the UAE The role is responsible for identifyin.
Key Skills for This Role
Responsibilities
- Identify, evaluate, and secure new distribution partnerships with local and international FMCG brands
- Manage day to day relationships with Principals, acting as the primary commercial contact
- Lead commercial negotiations and onboarding of new Principals, including distribution agreements and business plans
- Develop annual sales, distribution, and growth strategies for partner brands across the UAE market
- Drive sales performance, distribution expansion, market penetration, and execution excellence for all assigned brands
- Coordinate with sales, trade marketing, supply chain, finance, and operations teams to ensure seamless market execution
- Monitor brand performance, market trends, competitive activity, and customer feedback to identify growth opportunities
- Prepare business reviews, sales forecasts, budgets, and performance reports for management and Principals
- Ensure achievement of agreed sales targets, profitability objectives, and service level standards
Requirements
- Experience in commercial management or distribution partnerships within FMCG
- Proven track record in sales growth and market expansion
- Strong negotiation and relationship management skills
Full Job Posting
Role Purpose
- The Commercial Manager will lead the development and management of the company's third party distribution business in the UAE.
- The role is responsible for identifying, onboarding, and managing local and international partner brands (Principals), driving sales growth, expanding market coverage, and ensuring strong execution across all trade channels.
Key Responsibilities
- Identify, evaluate, and secure new distribution partnerships with local and international FMCG brands.
- Manage day to day relationships with Principals, acting as the primary commercial contact.
- Lead commercial negotiations and onboarding of new Principals, including distribution agreements and business plans.
- Develop annual sales, distribution, and growth strategies for partner brands across the UAE market.
- Drive sales performance, distribution expansion, market penetration, and execution excellence for all assigned brands.
- Coordinate with sales, trade marketing, supply chain, finance, and operations teams to ensure seamless market execution.
- Monitor brand performance, market trends, competitive activity, and customer feedback to identify growth opportunities.
- Prepare business reviews, sales forecasts, budgets, and performance reports for management and Principals.
- Ensure achievement of agreed sales targets, profitability objectives, and service level standards.
Key Success Measures
- Number of new Principals/partner brands onboarded.
- Sales revenue and profitability of the distribution portfolio.
- Distribution reach and numeric/weighted distribution growth.
- Achievement of annual sales and market expansion targets.
- Principal satisfaction and retention rates.
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