Commercial And Marketing Director

Overview

The Director, Marketing & Commercial

About The Role

Responsibilities

• Designing and executing
• aggressive sales plans
• for off-plan and ready to move in luxury assets, focusing on high velocity absorption.
• Leading the commercial, residential, and retail
• leasing strategy
• , focusing on high profile corporate tenants and anchor retail brands to secure long -terms recurring income.
• Defining
• unique value propositions
• for diverse assets, from ultra luxury development to sustainable smart city districts.
• Establishing
• dynamic pricing models and payment plans
• that respond to market fluctuations.
• Manage the phased release of units to the market to maintain price premiums and exclusivity.
• Generating leads through shifting
• marketing focus toward conversion
• prioritizing
• digital performance, SEO/ SEM, and targeted CRM campaigns
• through high impact digital campaigns.
• Implementation and optimization of
• CRM and marketing automation tools
• to track the customer journey from lead to handover.
• Utilizing
• market intelligence and data analytics
• to adjust strategies based on shifting buyer behavior and economic trends in the market.
• Identifying and penetrating key international markets to
• attract foreign direct investment into Qatar’s real estate sector.
• Holding creative and media agencies accountable to strict KPIs.
• Building and incentivizing a massive global and local network of real estate brokers to expand company’s reach.
• Personally leading negotiations for “bulk” sales, whole floor commercial leases, and strategic government level contracts.

Qualifications

• **15+ years in real estate sales and leasing**
• with min. of 8 years in senior leadership role.
• MBA or master’s degree in marketing, business, or a related field.
• Demonstrable success in delivering
• over QR 1 billion in annual sales revenue
• within GCC or international luxury markets.
• **Comprehensive knowledge of residential, commercial, and retail assets classes.**
• Should be strong ability to interpret feasibility studies, P&L statements, and cash flow projections.
• Expert level understanding of CRM software like Salesforce, Oracle.
• **Deep understanding of Qatar/ GCC real estate laws and investment linked regulations**
• .
• Language proficiency – English. Arabic preferred.
• **Relentless focus on hitting targets and finalizing contracts.**
• Ability to pivot sales tactics as per market demand shifts.
• Ability to represent the brand at highest level of international business.