Co-Brand Manager

Role Overview

Responsibilities

• Identify, develop, and manage strategic co-brand partnership opportunities across the GCC.
• Lead co-branded product and customer proposition development from opportunity identification and business case development through negotiations, implementation, and launch.
• Manage senior stakeholders across banking, payments, loyalty, and strategic partner organisations.
• Develop customer value propositions supporting acquisition, engagement, retention, and increased customer spend.
• Coordinate with Marketing, Loyalty, CRM, Digital, Finance, Legal, Technology, and Operations teams.
• Develop joint marketing and go-to-market plans and oversee campaign execution and optimisation.
• Lead partner negotiations, commercial agreements, onboarding, and programme implementation.
• Define and monitor acquisition, activation, transaction, spend, revenue, engagement, and ROI KPIs.
• Analyse customer and campaign data and prepare performance reviews and commercial recommendations.
• Identify opportunities to expand and optimise partnerships through propositions, benefits, campaigns, and acquisition initiatives.

Requirements

• At least 6 years of relevant experience in co-brand partnerships, loyalty, cards, product marketing, financial partnerships, strategic partnerships, or customer propositions.
• Proven experience managing co-branded, financial, or loyalty partnership programmes from concept through implementation and ongoing performance management.
• Strong commercial understanding, including business case development, commercial negotiations, and partnership economics.
• Experience developing customer value propositions and acquisition or engagement strategies.
• Strong understanding of partnership marketing and campaign management.
• Comfort working with commercial and customer data, KPIs, and ROI analysis.
• Strong stakeholder management skills with senior internal and external stakeholder experience.
• Experience in banking, financial services, payments, fintech, loyalty, airlines, hospitality, travel, retail, or other consumer-facing businesses is highly relevant.
• GCC or Middle East experience is strongly preferred.
• Excellent communication, presentation, and negotiation skills.
• This is not a pure business development or sales role; the position requires hands-on co-branding, loyalty, product, or customer proposition experience.