Cluster Digital Marketing Manager
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Key skills for this role
Role Overview
The role leads digital marketing strategy and e-commerce performance for the hotel across direct and third-party channels.
The position works with Sales, Revenue Management, PR, F&B, Corporate Marketing, hotel departments, agencies, and external vendors.
Key Skills for This Role
Full Job Posting
Role Overview
The role leads digital marketing strategy and e-commerce performance for the hotel across direct and third-party channels.
The position works with Sales, Revenue Management, PR, F&B, Corporate Marketing, hotel departments, agencies, and external vendors.
Digital Marketing and E-Commerce
- Develop and implement the annual digital marketing strategy and budget.
- Create quarterly and yearly e-commerce plans for direct and third-party platforms.
- Manage SEO, SEA, paid media, social media, CRM and email campaigns, display advertising, programmatic buying, influencer partnerships, and metasearch.
- Monitor and report on channel KPIs and ROI to inform decisions.
- Oversee content production and brand-consistent social media activity.
CRM, Distribution, and Reputation
- Lead CRM strategy and manage third-party email marketing tools in coordination with hotel departments.
- Monitor rate parity and pricing integrity across online distribution channels.
- Support awareness and engagement for the ALL Accor Live Limitless loyalty program.
- Ensure visibility, content accuracy, and conversion performance across OTA platforms.
- Manage the hotel's online reputation across review sites and social platforms.
Market Development
- Conduct competitive benchmarking and market analysis to maintain digital leadership within the hotel's competitive set.
- Identify digital trends and insights and adapt strategies to improve performance and customer engagement.
- Build and maintain partnerships with digital agencies and external vendors.
- Recommend adoption of emerging digital technologies where appropriate.
Requirements
- Ability to manage integrated digital marketing activity across SEO, paid media, social media, CRM, email, display, programmatic, influencer, and metasearch channels.
- Ability to monitor digital performance using KPIs and ROI analysis.
- Knowledge of hotel e-commerce, online distribution, and OTA platforms.
- Ability to work with corporate marketing, sales, revenue management, public relations, food and beverage, agencies, and external vendors.
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