Chief Specialist - Marketing & ROI
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Key skills for this role
About the Role
The Roads and Transport Authority seeks a Chief Specialist to lead strategic marketing planning, ROI analysis, and innovation initiatives. The role requires developing marketing programs, managing governance, and driving consumer-centric platforms.
Key Skills for This Role
Responsibilities
- Develop and implement the Strategic Marketing Plan, integrating requirements from agencies and sectors.
- Lead development and implementation of marketing programs and annual plans including road safety initiatives.
- Manage marketing governance, including budgets, goals, and resource allocation.
- Lead innovation initiatives focused on consumer centric platforms and ROI driven studies.
- Coordinate market research and public opinion studies to measure brand and corporate reputation.
- Perform analytics, performance measurement, and monitor KPIs for all marketing activities.
- Guide preparation of periodic reports on department’s performance and strategic impact.
- Analyse statistical data, campaign performance, and beneficiary intelligence to identify service gaps.
- Coach internal teams on MCC processes, quality practices, and innovation methods.
- Recommend enhancements to existing products and services using AI driven digital identity management.
Requirements
- Bachelor's degree/master’s degree in marketing, business administration, or communications
- 9+ years in case of master’s degree (11+ years in case of bachelor’s degree)
- Advanced Marketing Campaign Planning & Execution
- Advanced Marketing, Commercial & Price Management
- Advanced Project Management Skills
- Advanced Core Data Analysis and Reporting
- Excellent Budget & Financial Planning
- Excellent Stakeholder & Developer Integration
Full Job Posting
Job Description
- Develop and implement the Strategic Marketing Plan, integrating requirements from agencies and sectors.
- Lead the development and implementation of marketing programs and annual plans including initiatives related to road safety.
- Manage marketing governance, including budgets, goals, and resource allocation.
- Lead innovation initiatives focused on consumer centric platforms and ROI driven studies.
- Promote sustainable development and strengthen the Authority’s national identity through coordinated plans and media outreach.
Operations
- Coordinate market research and public opinion studies to measure brand and corporate reputation.
- Perform analytics, performance measurement, and monitor KPIs for all marketing activities including quarterly ROI.
- Guide preparation of periodic reports on department’s performance and strategic impact.
- Develop and implement marketing strategies including benchmarking, best practices, market research, customer classification.
- Review and coordinate all logistics for MCC marketing projects, campaigns, and service initiatives.
- Fulfil regulatory and government reporting requirements.
Product / Process Improvement
- Analyse statistical data, campaign performance, and beneficiary intelligence to identify service gaps.
- Coach internal teams on MCC processes, quality practices, and innovation methods.
- Maintain accurate, up to date information on marketing trends, beneficiary needs, and industry dynamics.
- Recommend enhancements to existing products and services while adopting AI driven digital identity management.
- Measure the impact of marketing programs and initiatives, implementing corrective actions as necessary.
- Establish and manage marketing governance (budgets, goals, resource allocation, logistics, quality objectives).
- Originate and steer innovation focused initiatives (consumer centric platforms, value added tactics, ROI/sales feasibility).
Job Requirements
- Bachelor's degree/master’s degree in marketing, business administration, or communications
- 9+ years in case of master’s degree (11+ years in case of bachelor’s degree)
- Advanced Marketing Campaign Planning & Execution
- Advanced Marketing, Commercial & Price Management
- Advanced Project Management Skills
- Advanced Core Data Analysis and Reporting
- Excellent Budget & Financial Planning
- Excellent Stakeholder & Developer Integration
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