Chief Specialist- Events and Public Relations
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Key skills for this role
About the Role
Dubai Careers seeks a Chief Specialist to lead event strategies and public relations for RTA. The role requires expertise in event management, brand identity, and stakeholder engagement.
Key Skills for This Role
Responsibilities
- Lead the development and enhancement of event strategies, participation frameworks, and engagement approaches to support RTA’s corporate objectives.
- Provide specialized advice on major events, international exhibitions, leadership engagements, and strategic participations.
- Develop and maintain governance frameworks, policies, standards, approval mechanisms, and operating models for event management across RTA.
- Lead benchmarking and market intelligence activities to identify emerging trends and innovative event concepts.
- Advise leadership on event portfolios, sponsorship opportunities, strategic partnerships, and participation plans.
- Establish event performance frameworks, success measures, and value realization approaches.
- Plan and provide oversight for high profile RTA events, exhibitions, ceremonies, project launches, media engagements, official delegations, and strategic corporate activities.
- Direct coordination with internal stakeholders, government entities, international organizations, event agencies, vendors, sponsors, and strategic partners.
- Oversee development of event concepts, exhibition designs, hospitality programs, visitor experiences, and engagement activities.
- Review and approve event plans, budgets, procurement requirements, schedules, risk assessments, and operational readiness activities.
- Lead management of strategic event vendors and service providers, ensuring quality and contractual compliance.
- Oversee preparation and quality assurance of event related materials, corporate gifts, media assets, promotional content, and stakeholder engagement collateral.
Requirements
- Bachelor's degree or Master's degree in Marketing, Public Relations, Event Management, or Business Management.
- 11+ years of experience in case of master's degree (9+ years in case of bachelor's degree) in a related field.
- Expertise in brand identity management and brand consistency.
- Experience in budget preparation and financial planning.
- Skilled in planning, executing, and evaluating marketing campaigns.
- Strong media relations and corporate communication capabilities.
- Proficiency in project management and cross functional coordination.
- Experience in public event planning and protocol management.
- Understanding of the organization's business context and operations.
- Ability to manage community engagement and CSR initiatives.
- Skilled in content development and communication management.
- Experience in internal logistics coordination for events and campaigns.
Full Job Posting
Job Description
- Lead the development and enhancement of event strategies, participation frameworks, and engagement approaches to support RTA’s corporate objectives, reputation, and stakeholder outreach priorities.
Strategy
- Lead the development and enhancement of event strategies, participation frameworks, and engagement approaches.
- Provide specialized advice on major events, international exhibitions, leadership engagements, and strategic participations.
- Develop and maintain governance frameworks, policies, standards, approval mechanisms, and operating models for event management across RTA.
- Lead benchmarking and market intelligence activities to identify emerging trends, innovative event concepts, hospitality practices, and engagement approaches.
- Advise leadership on event portfolios, sponsorship opportunities, strategic partnerships, and participation plans.
- Establish event performance frameworks, success measures, and value realization approaches.
Operations
- Plan and provide oversight for high profile RTA events, exhibitions, ceremonies, project launches, media engagements, official delegations, and strategic corporate activities.
- Direct coordination with internal stakeholders, government entities, international organizations, event agencies, vendors, sponsors, and strategic partners.
- Oversee development of event concepts, exhibition designs, hospitality programs, visitor experiences, and engagement activities.
- Review and approve event plans, budgets, procurement requirements, schedules, risk assessments, and operational readiness activities.
- Lead management of strategic event vendors and service providers, ensuring quality, contractual compliance, and achievement of expected outcomes.
- Oversee preparation and quality assurance of event related materials, corporate gifts, media assets, promotional content, and stakeholder engagement collateral.
- Guide management of protocol requirements, VIP engagements, official visits, and leadership participation.
- Resolve complex operational issues, stakeholder concerns, and event related risks.
Product / Process Improvement
- Lead evaluation of event effectiveness through analysis of stakeholder feedback, media coverage, participation metrics, audience engagement, and return on investment indicators.
- Develop and enhance methodologies, tools, and dashboards for measuring event performance, sponsorship value, stakeholder reach, and organizational impact.
- Recommend and implement innovative event formats, digital engagement solutions, immersive technologies, and audience experience enhancements.
- Drive continuous improvement initiatives to optimize event planning processes, governance practices, resource utilization, and stakeholder experiences across RTA.
- Conduct periodic reviews of event standards, templates, operational procedures, and governance controls.
Qualifications
- Bachelor's degree/ Master’s degree in Marketing, Public Relations, Event Management, Business Management
- 11+ years in case of master’s degree (9+ years in case of bachelor’s degree) in related field
- Expertise in brand identity management and brand consistency
- Experience in budget preparation and financial planning
- Skilled in planning, executing, and evaluating marketing campaigns
- Strong media relations and corporate communication capabilities
- Proficiency in project management and cross functional coordination
- Experience in public event planning and protocol management
- Understanding of the organization’s business context and operations
- Ability to manage community engagement and CSR initiatives
- Skilled in content development and communication management
- Experience in internal logistics coordination for events and campaigns
Additional Information
- Job Category: Marketing, Promotion and Events
- Advertiser: Roads and Transport Authority
- Department: Marketing & Corporate Communication
- Required Nationality: UAE Only
- Schedule Time: Full time
- Job Posting: 12/07/2026
- Unposting Date: 12/08/2026
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