Chief Specialist- Corporate Identity and Branding
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Key skills for this role
About the Role
RTA seeks a Chief Specialist to lead brand strategy, development, and enhancement. The role involves driving brand guidelines, managing corporate identity, and coordinating market research.
Key Skills for This Role
Responsibilities
- Develop brand strategy, brand development and enhancement plans and initiatives for RTA.
- Drive brand guidelines including brand order; monitor brand personality and brand application.
- Contribute to innovation initiatives focused on consumer centric platforms and ROI driven studies.
- Drive brand awareness and beneficiary engagement through targeted marketing tactics.
- Promote sustainable development and strengthen the Authority’s national identity through coordinated plans and media outreach.
- Drive implementation of the requirements of the corporate identity preservation framework (Branding) in coordination with relevant departments.
- Develop branding for new sections as required and ensure brand assets are maintained.
- Coordinate market research and public opinion studies to measure brand and corporate reputation.
- Contribute to analytics, performance measurement, and monitor KPIs for all marketing activities.
- Guide in preparation of periodic reports on the department’s performance and its strategic impact.
- Collaborate with concerned departments to design and develop trademarks and trade names.
- Review and approve requests for use of the Authority’s logo in various media.
Requirements
- Bachelor's degree/master's degree in marketing, business administration, or communications
- 9+ years of experience in case of master's degree (11+ years in case of bachelor's degree)
- Experience in community engagement and corporate social responsibility (CSR) program management
- Proficiency in core data analysis and reporting for marketing and engagement effectiveness
- Skilled in planning, executing, and evaluating marketing campaigns
- Understanding of marketing, commercial, and pricing management strategies
- Strong project management and coordination skills
- Familiarity with the organization's business context and strategic objectives
- Competence in brand identity management and ensuring consistent representation
- Ability to develop, manage, and evaluate budgets and financial plans
- Skilled in content creation, development, and management across platforms
- Experience in customer relationship management (CRM) and enhancing customer experience
Full Job Posting
Job Description
- Develop Brand strategy, brand development and enhancement plans and initiatives for RTA.
- Drive brand guidelines including brand order; monitor brand personality and brand application.
- Contribute to innovation initiatives focused on consumer centric platforms and ROI driven studies.
- Drive brand awareness and beneficiary engagement through targeted marketing tactics.
- Promote sustainable development and strengthen the Authority’s national identity through coordinated plans and media outreach.
Operations
- Drive implementation of the requirements of the corporate identity preservation framework (Branding) in its various aspects in coordination with the relevant departments within RTA maintaining RTA’s unified visual identity and brand.
- Develop branding for new sections as required and ensuring brand assets are available and are maintained in correct and up to date manner.
- Coordinate market research and public opinion studies to measure the brand and corporate reputation.
- Contribute to analytics, performance measurement, and monitor key performance indicators (KPIs) for all marketing activities including return on investment (ROI) from marketing and advertising campaigns carried out from branding perspective.
- Guide in preparation of periodic reports on the department’s performance and its strategic impact.
- Collaborate with concerned departments to design and develop trademarks and trade names, ensuring alignment with brand strategy and legal requirements.
- Review and approve requests for use of the Authority’s logo in various media and advertising by affiliated companies, ensuring compliance with relevant conditions and standards.
- Fulfil regulatory and government reporting requirements, ensuring compliance with relevant rules and procedures.
Product / Process Improvement
- Coach internal teams on Brand and corporate identity related processes, quality practices, and innovation methods to ensure consistent service standards and continuous improvement.
- Recommend enhancements to existing products and services while adopting AI driven digital identity management and advanced analytics to future proof marketing.
- Measure the impact of branding initiatives, implementing corrective actions as necessary to optimize outcomes.
- Originate and steer innovation focused initiatives (consumer centric platforms, value added tactics, ROI/sales feasibility) aligned with RTA strategic priorities.
Qualifications
- Bachelor's degree/master’s degree in marketing, business administration, or communications
- 9+ years in case of master’s degree (11+ years in case of bachelor’s degree)
- Experience in community engagement and corporate social responsibility (CSR) program management
- Proficiency in core data analysis and reporting for marketing and engagement effectiveness
- Skilled in planning, executing, and evaluating marketing campaigns
- Understanding of marketing, commercial, and pricing management strategies
- Strong project management and coordination skills
- Familiarity with the organization’s business context and strategic objectives
- Competence in brand identity management and ensuring consistent representation
- Ability to develop, manage, and evaluate budgets and financial plans
- Skilled in content creation, development, and management across platforms
- Experience in customer relationship management (CRM) and enhancing customer experience
Job Category
- Marketing, Promotion and Events
Advertiser
- Roads and Transport Authority
Department
- Marketing & Corporate Communication
Required Nationality
- All Nationalities (Priority for UAE National)
Monthly Salary
- Unspecified
Schedule Time
- Full time
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