naukri
Chief Marketing Officer CMO - Construction Material
Client of Business Lobby
United Arab Emirates, UAE
Full Time
Executive
Field
1 months ago
Marketing StrategyRevenue GrowthMarket PositioningGo to Market StrategyPricing StrategyDistribution Strategy
Free
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Marketing StrategyRevenue GrowthMarket Positioning
About the Role
A leading holding company in the steel industry seeks a strategic Chief Marketing Officer to drive revenue growth, market positioning, and commercial strategies across African markets.
Key Skills for This Role
Marketing StrategyRevenue GrowthMarket PositioningGo to Market StrategyPricing StrategyDistribution Strategy
Responsibilities
- Design and execute a data driven marketing strategy supporting distribution expansion and commercial goals.
- Lead brand and positioning to ensure clear market presence and drive application led sales.
- Translate economic trends and market data into actionable commercial plans across regions and product lines.
- Own and manage the annual commercial budget, ensuring alignment with revenue targets and ROI.
- Drive go to market and expansion strategies for new regions and product offerings.
- Conduct in depth analysis of customer purchasing behavior and market intelligence.
- Develop customer segmentation and retention strategies.
- Collaborate with leadership on Sales Team Transformation and digital backbone initiatives.
- Oversee development and optimization of digital and traditional channels.
- Establish and drive e commerce and digital marketing roadmap.
- Lead management of distribution channels and execute Distribution Expansion Strategy.
- Build, mentor, and lead a high performing international marketing and commercial team.
Requirements
- Minimum 12 15 years of progressive experience in commercial and marketing leadership within an international, B2B, or industrial environment.
- Proven experience in analyzing and leveraging customer buying behavior, market research, and competitive intelligence.
- Strong preference for experience in steel, metals, commodities, or heavy industrial sectors.
- Demonstrated success in developing and executing distribution strategies and leading organizational transformation.
- Experience managing or overseeing digital transformation initiatives, including CRM and e commerce platforms.
- Master's degree in Marketing, Business Administration, Economics, or a related discipline.
- Prior experience managing marketing operations across multiple countries simultaneously.
- Fluency in English plus French or Portuguese.
Full Job Posting
Overview
- A leading holding company in the steel industry is looking to hire a Chief Marketing Officer (CMO). This is a strategic executive role responsible for accelerating revenue growth, reinforcing market positioning, and transforming customer insights into commercial strategies across core markets.
Responsibilities
- Design and execute a data driven marketing strategy supporting distribution expansion and commercial goals.
- Lead brand and positioning to ensure clear market presence and drive application led sales.
- Translate economic trends and market data into actionable commercial plans across regions and product lines.
- Own and manage the annual commercial budget, ensuring alignment with revenue targets and ROI.
- Drive go to market and expansion strategies for new regions and product offerings.
- Conduct in depth analysis of customer purchasing behavior and market intelligence.
- Develop customer segmentation and retention strategies.
- Collaborate with leadership on Sales Team Transformation and digital backbone initiatives.
- Oversee development and optimization of digital and traditional channels.
- Establish and drive e commerce and digital marketing roadmap.
- Lead management of distribution channels and execute Distribution Expansion Strategy.
- Build, mentor, and lead a high performing international marketing and commercial team.
Qualifications
- Minimum 12 15 years of progressive experience in commercial and marketing leadership within an international, B2B, or industrial environment.
- Proven experience in analyzing and leveraging customer buying behavior, market research, and competitive intelligence.
- Strong preference for experience in steel, metals, commodities, or heavy industrial sectors.
- Demonstrated success in developing and executing distribution strategies and leading organizational transformation.
- Experience managing or overseeing digital transformation initiatives, including CRM and e commerce platforms.
- Master's degree in Marketing, Business Administration, Economics, or a related discipline.
- Prior experience managing marketing operations across multiple countries simultaneously.
Technical Skills
- In depth understanding of African trade ecosystems, distributor financing models, and infrastructure driven demand.
- Strong knowledge of steel manufacturing, industrial product markets, and B2B commercial dynamics.
- Proficiency in market intelligence tools, CRM systems, and data driven marketing platforms.
- Advanced understanding of digital marketing channels, e commerce, and online distribution management.
- Strong financial acumen, with the ability to manage commercial budgets and evaluate marketing ROI.
- Fluency in English plus French or Portuguese.
Work Conditions
- Standard business hours with flexibility required for multi time zone team management.
- Extensive regular travel across African operations, distributor sites, and key customer engagements (estimated 30 40%).
Location
- Dubai, UAE
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