naukri

Chief Marketing Officer CMO - Construction Material

Client of Business Lobby

Dubai, UAE

Full Time

Executive

Field

1 months ago

Marketing StrategyRevenue GrowthMarket PositioningCustomer InsightsDigital TransformationDistribution Strategy

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Key skills for this role

Marketing StrategyRevenue GrowthMarket Positioning

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About the Role

A leading holding company in the steel industry seeks a Chief Marketing Officer to drive revenue growth, market positioning, and commercial strategy across multi-market African environments.

Key Skills for This Role

Marketing StrategyRevenue GrowthMarket PositioningCustomer InsightsDigital TransformationDistribution Strategy

Responsibilities

Design and execute a data driven marketing strategy supporting distribution expansion and commercial goals
Lead brand and positioning to ensure differentiated market presence and drive application led sales
Translate economic trends and competitive insights into actionable commercial plans across regions and product lines
Own and manage the annual commercial budget, ensuring marketing investments align with revenue targets and deliver strong ROI
Drive go to market and expansion strategies for new regions and product offerings in collaboration with CEO and Operations teams
Conduct in depth analysis of customer purchasing behavior and market intelligence to identify opportunities
Develop customer segmentation and retention strategies to enhance lifecycle, profitability, and retention rates
Collaborate with leadership to execute Sales Team Transformation workstream, equipping sales teams with necessary tools and content
Define and lead marketing requirements for strengthening Digital Backbone (e.g., OMS and related platforms)
Oversee development and optimization of digital and traditional channels, including online platforms and distributor networks
Establish and drive e commerce and digital marketing roadmap covering social media, content marketing, and SEO/SEM
Lead management of distribution channels, selecting optimal mix of digital and traditional channels for lead generation and sales

Requirements

Minimum 12 15 years of progressive experience in commercial and marketing leadership within an international, B2B, or industrial environment
Proven experience in analyzing and leveraging customer buying behavior, market research, and competitive intelligence
Experience in steel, metals, commodities, or heavy industrial sectors preferred
Demonstrated success in developing and executing distribution strategies and leading organizational transformation
Experience managing or overseeing digital transformation initiatives, including CRM and e commerce platforms
Master's degree in Marketing, Business Administration, Economics, or related discipline
Prior experience managing marketing operations across multiple countries simultaneously
Fluency in English; French or Portuguese is a strong advantage

Full Job Posting

Role Overview

A leading holding company in the steel industry is looking to hire a Chief Marketing Officer (CMO).
This strategic executive role is responsible for accelerating revenue growth, reinforcing market positioning, and transforming customer insights into effective commercial strategies across core markets.
The role combines strategic direction with hands on execution to deliver tangible commercial outcomes within complex, multi market African environments.

Strategic Leadership & Commercial Growth

Design and execute a data driven marketing strategy that supports the company's distribution expansion and commercial goals.
Lead and manage the brand and positioning, ensuring a clear and differentiated market presence.
Translate economic trends, competitive insights, and market data into actionable commercial plans across regions and product lines.
Own and manage the annual commercial budget, ensuring marketing investments are aligned with revenue targets and deliver strong ROI.
Drive go to market and expansion strategies for new regions and product offerings in collaboration with the CEO and Operations teams.

Customer Insights & Buying Behavior

Conduct in depth analysis of customer purchasing behavior, market intelligence, and demand patterns to identify opportunities.
Lead initiatives to capture direct insights into customer expectations, unmet needs, and channel economics.
Develop customer segmentation and retention strategies to enhance the customer lifecycle, profitability, and retention rates.
Regularly deliver market intelligence reports and customer behavior insights to the executive leadership team.

Sales & Digital Transformation

Collaborate with the leadership team to execute the Sales Team Transformation workstream.
Define and lead marketing requirements for strengthening the Digital Backbone (e.g., OMS and related platforms).
Oversee the development and optimization of both digital and traditional channels.
Establish and drive the company's e commerce and digital marketing roadmap.
Implement KPIs and performance dashboards to monitor digital channel ROI and sales conversion metrics.

Distribution & Channel Strategy

Lead the management of distribution channels, selecting the optimal mix of digital and traditional channels.
Execute the Distribution Expansion Strategy across domestic and international markets.
Develop and maintain strategic partnerships with key distributors, agents, and channel partners across Africa.
Perform regular channel performance evaluations and implement corrective actions when required.

Leadership & Team Development

Build, mentor, and lead a high performing international marketing and commercial team.
Ensure clear definition of roles and responsibilities within the commercial function.
Support both personal and professional development initiatives.
Review and approve staffing needs, participate in senior level interviews, and lead talent acquisition efforts.

Qualifications

Minimum of 12 15 years of progressive experience in commercial and marketing leadership within an international, B2B, or industrial environment.
Proven experience in analyzing customer buying behavior, market research, and competitive intelligence.
Strong preference for candidates with experience in steel, metals, commodities, or heavy industrial sectors.
Demonstrated success in developing and executing distribution strategies and leading organizational transformation.
Experience managing or overseeing digital transformation initiatives, including CRM and e commerce platforms.
Master's degree in Marketing, Business Administration, Economics, or a related discipline.
Prior experience managing marketing operations across multiple countries simultaneously.

Technical Skills

In depth understanding of African trade ecosystems, distributor financing models, and infrastructure driven demand.
Strong knowledge of steel manufacturing, industrial product markets, and B2B commercial dynamics.
Proficiency in market intelligence tools, CRM systems, and data driven marketing platforms.
Advanced understanding of digital marketing channels, e commerce, and online distribution management.
Strong financial acumen, with the ability to manage commercial budgets and evaluate marketing ROI.
Fluency in English; French or Portuguese is a strong advantage.

Work Conditions

Standard business hours with flexibility required to accommodate multi time zone team management and operational needs.
Extensive regular travel across African operations, distributor sites, and key customer engagements (estimated 30 40%).

Location

Dubai, UAE

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