Cards Portfolio Management Specialist
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Key skills for this role
About the Role
Analyze portfolio trends and develop strategies to improve activation, usage and retention Support to develop and implement strategies to grow the credit card portfolio in line.
Key Skills for This Role
Responsibilities
- Analyze portfolio trends and develop strategies to improve activation, usage, and retention
- Support development and implementation of credit card portfolio growth strategies
- Design and implement lifecycle campaigns and customer engagement programs
- Optimize portfolio performance through segmentation, targeting, and offer personalization
- Manage financial performance, including forecasts, budgets, and monitoring against targets
Requirements
- Experience in credit card portfolio management
- Strong analytical and data driven decision making skills
- Knowledge of campaign management and customer engagement
- Ability to collaborate with internal and external stakeholders
Full Job Posting
Responsibilities
- Analyze portfolio trends and develop strategies to improve activation, usage and retention
- Support to develop and implement strategies to grow the credit card portfolio in line with business targets
- Support initiatives related to customer engagement & balance build, including end to end campaign management
- Support credit card instalment plans strategy, including design and construct of payment plans
- Design and implement lifecycle campaigns and customer engagement programs
- Collaborate with internal stakeholders and external partners for smooth execution of campaigns
- Optimize portfolio performance through segmentation, targeting, and offer personalization
- Provide execution support for campaign rollout, tracking, and reporting
- Liaise with internal stakeholders to align on campaign objectives and KPIs
- Ensure compliance with internal approvals and regulatory requirements
- Help manage financial performance of the credit card portfolio, including forecasts and budgets
KPIs
- Increase in plastic activation rate, spend activation rate, spend/card
- Improve card utilization, ENR/card, installment sales
- Manage credit limit increase and decrease activities
- Data driven portfolio campaigns with pre and post campaign results
- Customer engagement and activation metrics
- Development of new partnerships to supplement value for cardholders
- Portfolio growth and retention rates
- Timely execution of planned initiatives
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