Business Development Executive
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Key skills for this role
About the Role
Mobinweb is seeking a dual-talented Business Development Executive in Dubai to handle both digital marketing and sales for software/web products. The role requires 2-3 years of experience in the software industry, with skills in SEO, PPC, and B2B sales.
Key Skills for This Role
Responsibilities
- Plan and execute digital marketing campaigns (Google Ads, LinkedIn, Meta Ads) for software/web products
- Manage SEO/SEM, email marketing, and content marketing (case studies, whitepapers, blog posts)
- Track, measure, and report campaign performance (ROI, CAC, conversion rates)
- Build and nurture online communities and leads via LinkedIn, newsletters, and retargeting
- Identify and prospect potential B2B clients (startups, SMEs, enterprises) in need of software/web solutions
- Conduct product demos (Zoom/on site in Dubai) and consultative sales calls
- Manage the full sales cycle from lead generation to closing
- Maintain CRM, forecast sales, and achieve monthly/quarterly targets
- Collaborate with the technical team to align client requirements with product capabilities
Requirements
- Proven experience in the software/web products industry (min 2–3 years)
- Strong understanding of both digital marketing (SEO, PPC, analytics, social media ads) and sales (closing, negotiation, pipeline management)
- Excellent English communication & presentation skills
- Self starter, target driven, and comfortable working in a hybrid role
- Location: Dubai (must be able to work onsite or hybrid as needed)
Full Job Posting
Role Overview
- You will be responsible for generating leads, running digital marketing campaigns, and closing sales for our software/web products. This is not a pure marketing role nor a pure sales role – you will do both, targeting B2B clients who understand technology.
Key Responsibilities – Digital Marketing
- Plan and execute digital marketing campaigns (Google Ads, LinkedIn, Meta Ads) for software/web products
- Manage SEO/SEM, email marketing, and content marketing (case studies, whitepapers, blog posts)
- Track, measure, and report campaign performance (ROI, CAC, conversion rates)
- Build and nurture online communities and leads via LinkedIn, newsletters, and retargeting
Key Responsibilities – Sales
- Identify and prospect potential B2B clients (startups, SMEs, enterprises) in need of software/web solutions
- Conduct product demos (Zoom/on site in Dubai) and consultative sales calls
- Manage the full sales cycle from lead generation to closing
- Maintain CRM, forecast sales, and achieve monthly/quarterly targets
- Collaborate with the technical team to align client requirements with product capabilities
Requirements (Mandatory)
- Proven experience in the software/web products industry (min 2–3 years)
- Strong understanding of both digital marketing (SEO, PPC, analytics, social media ads) and sales (closing, negotiation, pipeline management)
- Excellent English communication & presentation skills
- Self starter, target driven, and comfortable working in a hybrid role
- Location: Dubai (must be able to work onsite or hybrid as needed)
Preferred (Nice to have)
- Experience selling one of ERP, CRM, SaaS, custom web development, or software licensing
- Familiarity with CRM tools (Bitrix24, QBM, HubSpot, Zoho, or Salesforce) and marketing automation
- UAE driving license Preferred
What We Offer
- Competitive fixed salary + performance based commission
- Opportunity to shape the marketing & sales function in a growing software company
- Work in Dubai’s thriving tech ecosystem
- Career growth into team lead / product marketing roles
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