Brand Marketing Manager
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Role Overview
Flow is building its MENA marketing team and seeks a mobile-first, content-first, influencer-first Brand Marketing Manager.
The role executes regional strategy through social content, creator partnerships, and day-to-day social presence in KSA.
Key Skills for This Role
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About the Company
Flow is a real estate company, technology platform, and operations ecosystem spanning condominiums, hotels, multifamily residences, and office spaces.
Flow focuses on flexible, connected living experiences and resident-centered communities.
Flow is headquartered in the United States and entered the MENA region in 2024 through an acquisition in Saudi Arabia.
About the Role
Flow is building its MENA marketing team and seeks a mobile-first, content-first, influencer-first Brand Marketing Manager.
The role executes regional strategy through social content, creator partnerships, and day-to-day social presence in KSA.
Key Responsibilities
- Execute the KSA social and content plan across Instagram, TikTok, YouTube, and LinkedIn.
- Shoot short-form video, reels, stories, and behind-the-scenes content on location and at events.
- Coordinate content calendars, scheduling, and platform strategy with the social media team.
- Plan photoshoots and manage vendors, shot lists, and on-site production.
- Recruit, vet, negotiate with, and manage regional influencer partners.
- Turn influencer events into content with the Events team.
- Support brand toolkits, templates, sales materials, decks, and signage.
- Support B2B partnership marketing, co-branded content, and joint activations.
- Turn large-scale campaigns into content opportunities.
- Track performance, report results, and feed learnings back to leadership.
- Manage timelines and light budgets for owned activities.
What We’re Looking For
- 5–8 years of hands-on experience in social media, content, or influencer marketing, ideally for a consumer brand in MENA.
- A portfolio or reel of personally created content, especially vertical video.
- Fluency in the MENA social landscape and platform differences across TikTok, Instagram, Snapchat, and YouTube.
- Strong instinct for trends and a bias for action.
- Excellent written and verbal communication in Arabic and English.
Nice to Have
- Existing relationships with regional creators, agencies, or production talent.
- Experience with paid social, analytics tools, or social listening.
- Creator skills using CapCut, Premiere, or similar tools, with attention to pacing, framing, and sound.
Work Setting
- The role includes on-location and event-based content production in KSA.
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