Brand Marketing Manager
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Role Overview
Flow is building its MENA marketing team and seeks a mobile-first, content-first, influencer-first Brand Marketing Manager.
The role executes the regional strategy in KSA through social content, creator partnerships, events, and day-to-day platform presence.
Key Skills for This Role
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About the Company
Flow is a real estate company, technology platform, and operations ecosystem spanning condominiums, hotels, multifamily residences, and office spaces.
Flow focuses on flexible, connected, human-centered living experiences and operates residential real estate in Saudi Arabia and the broader MENA region.
About the Role
Flow is building its MENA marketing team and seeks a mobile-first, content-first, influencer-first Brand Marketing Manager.
The role executes the regional strategy in KSA through social content, creator partnerships, events, and day-to-day platform presence.
Key Responsibilities
- Execute the KSA social and content plan across Instagram, TikTok, YouTube, and LinkedIn.
- Shoot short-form social content, reels, stories, and behind-the-scenes material on location and at events.
- Coordinate content calendars, scheduling, and platform strategy with the social media team.
- Plan photoshoots and manage vendor coordination, shot lists, and on-site production.
- Recruit, vet, negotiate with, and manage influencer partnerships and deliverables.
- Turn influencer events into content with the Events team, and support collateral, B2B partnerships, campaigns, reporting, timelines, and light budgets.
What We Are Looking For
- Applicants should have 5-8 years of hands-on experience in social media, content, or influencer marketing, ideally for a MENA consumer brand.
- A portfolio or reel of personally created content, especially vertical video, is required.
- Applicants need fluency in the MENA social landscape and excellent written and verbal communication in Arabic and English.
- Strong trend awareness and a bias for action are expected.
Nice to Have
- Existing relationships with regional creators, agencies, or production talent are advantageous.
- Experience with paid social, analytics tools, or social listening is advantageous.
- Practical creator skills in CapCut, Premiere, or similar tools are advantageous.
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