Brand Marketing Manager

About the role

Key responsibilities

• Execute the KSA social and content plan across Instagram, TikTok, YouTube, and LinkedIn.
• Shoot short-form social content, reels, stories, and behind-the-scenes material on location and at events.
• Coordinate content calendars, scheduling, and platform strategy with the social media team.
• Plan photoshoots, coordinating vendors, shot lists, and on-site production.
• Recruit, vet, and manage influencer partnerships, including deliverables and output review.
• Work with Events to capture and distribute content from influencer events.
• Build brand collateral including toolkits, templates, sales materials, decks, and signage.
• Support B2B partnerships through co-branded content, partner marketing, and joint activations.
• Track performance, report results, and manage timelines and light budgets.

What we are looking for

• 5–8 years of hands-on experience in social media, content, or influencer marketing, ideally for a consumer brand in MENA.
• A portfolio or reel of personally created content, especially vertical video.
• Fluency in the MENA social landscape and platform differences across TikTok, Instagram, Snapchat, and YouTube.
• Strong trend instinct and a bias for action.
• Excellent written and verbal communication in Arabic and English.

Nice to have

• Relationships with regional creators, agencies, or production talent.
• Experience with paid social, analytics tools, or social listening.
• Creator skills using CapCut, Premiere, or similar tools, with an eye for pacing, framing, and sound.

About Flow