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Brand Manager

Elite Fancy Food Co.
Jeddah, KSA
Full-time
Mid-Senior
Onsite
Discovered 6 days ago
Brand strategyFMCG/CPG brand managementP&L managementAnnual advertising and promotion budget managementRetail audit and market data analysisNew product development
Free

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Brand strategyFMCG/CPG brand managementP&L management
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Role Overview

Lead growth, positioning, and portfolio strategy for healthy snacks and confectionery brands across Saudi Arabia.

Oversee brand strategy, compliant packaging, product innovation, and trade activations across modern trade, impulse channels, and e-commerce.

Brand Strategy and Commercial Management

  • Build annual brand plans aligned with Saudi consumer dynamics, wellness consciousness, active lifestyles, and snacking habits.
  • Drive brand equity, awareness, and loyalty across young professionals, fitness-oriented shoppers, and families.
  • Own brand P&L, including revenue, margins, volume targets, and trade spend efficiency.
  • Manage annual advertising and promotion budgets and measure digital, retail, and sampling ROI.
  • Analyze Nielsen, retail audit, point-of-sale, and competitive pricing data to identify opportunities.

Product, Packaging, and Compliance

  • Lead new product development and line-extension pipelines for healthy snacks, bars, and confectionery.
  • Manage packaging development and artwork lifecycles with creative agencies and print suppliers.
  • Partner with regulatory and quality teams to ensure packaging and product claims comply with SFDA regulations.

Marketing and Consumer Engagement

  • Develop digital-first campaigns using localized Arabic storytelling on Snapchat, TikTok, and Instagram.
  • Design gym partnerships, sports event sponsorships, health expos, and sampling activations.
  • Manage seasonal brand activity for National Day, Ramadan, Eid, and back-to-school.

Trade Marketing and Channel Execution

  • Work with sales teams on planograms, POSM, FSDUs, impulse displays, and shopper marketing programs.
  • Secure priority placement across modern trade, fitness centers, pharmacies, and quick-commerce platforms.
  • Lead bundled promotions and trial-generation mechanics at the point of sale.

Required Experience and Education

  • Bachelor’s degree in Marketing, Business Administration, or a related discipline.
  • 4–7 years of FMCG or CPG brand management experience in Saudi Arabia.
  • Experience with confectionery, packaged food, functional snacks, or dairy.
  • Deep knowledge of the Saudi retail landscape and Q-commerce.

Skills and Competencies

  • Strong fluency in P&L mechanics, promotional elasticity, pricing ladders, and market audit data.
  • Proven eye for packaging design, shelf presence, and distinctive brand assets.
  • Fluency in Arabic and English, written and spoken, is essential.
  • Ability to build consensus across sales, supply chain, regulatory, and external agency stakeholders.

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