Brand Manager

Role Overview

Brand Strategy and Commercial Management

• Build and execute annual brand plans tailored to Saudi consumer dynamics, wellness consciousness, active lifestyles, and snacking habits.
• Drive brand equity, awareness, and loyalty across young professionals, fitness-oriented shoppers, and families.
• Own brand P&L, including revenue, gross margins, volume targets, and trade-spend efficiency.
• Manage the annual advertising and promotion budget and measure return on digital, retail, and sampling initiatives.
• Monitor retail audit, Nielsen, POS, and competitive pricing data across major retail channels.

Innovation, Packaging, and Compliance

• Lead new product development and line-extension pipelines for healthy snacks, bars, and confectionery lines.
• Manage packaging development and artwork lifecycles with creative agencies and print suppliers.
• Partner with regulatory and quality teams to ensure packaging and labeling comply with SFDA regulations.

Integrated Marketing and Engagement

• Develop digital-first campaigns using localized Arabic storytelling across Snapchat, TikTok, and Instagram.
• Design gym partnerships, sports-event sponsorships, health expos, and high-footfall sampling drives.
• Manage seasonal Saudi campaigns for National Day, Ramadan, Eid, and back-to-school periods.

Trade Marketing and Channel Execution

• Work with modern trade, traditional trade, and Horeca sales teams on planograms, POSM, FSDUs, and impulse displays.
• Secure priority off-shelf placement across modern trade, fitness centers, pharmacies, and quick-commerce platforms.
• Lead shopper marketing programs, bundled promotions, and point-of-sale trial-generation mechanics.

Required Experience and Education

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.
• Four to seven years of brand management experience within FMCG or CPG in Saudi Arabia.
• Experience with confectionery, packaged food, functional snacks, or dairy.
• Deep understanding of the Saudi retail landscape, including modern trade, pharmacies, convenience stores, and Q-commerce.
• MBA or postgraduate degree is an asset.

Skills and Competencies

• Strong fluency in P&L mechanics, promotional elasticity, pricing ladders, and market audit data.
• Proven eye for packaging design, shelf presence, and distinctive brand assets.
• Fluency in written and spoken Arabic and English is essential.
• Ability to drive consensus across sales, supply chain, regulatory affairs, and external creative or media agencies.