Brand Manager
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Key skills for this role
About the Role
A confidential company is seeking a Brand Marketing Manager to develop and execute marketing strategy for a frozen food brand portfolio. The role leads integrated marketing across ATL, digital, social media, influencer marketing, e-commerce, PR, and events.
Key Skills for This Role
Responsibilities
- Develop and execute the annual brand and marketing strategy for the frozen food portfolio
- Lead integrated marketing campaigns across ATL, digital, social media, influencer marketing, PR, events, e commerce, and outdoor advertising
- Lead digital marketing, social media, performance marketing, and e commerce initiatives to maximize consumer engagement and online sales
- Manage media strategy, marketing budgets, investment planning, and ROI/ROMI optimization in partnership with media agencies
- Manage creative, media, digital, PR, production agencies, influencers, and content creators
- Leverage consumer, market, and competitive insights to identify growth opportunities and monitor brand health
- Lead internal employee engagement campaigns and execution in major industry events and exhibitions
- Track marketing performance through executive dashboards, KPIs, brand health, share of voice, engagement, and e commerce metrics
Requirements
- Fluent in Arabic is a must
- 5–7 years of proven experience creating integrated 360° campaigns spanning digital, retail, PR, influencer, social, experiential, and e commerce
- Ideally within FMCG or Food & Beverage
- Flexible attitude and hands on approach
- Creative mindset
- Demonstrated ability to influence cross functional teams and manage multiple projects simultaneously
- Previous experience managing agencies and social media
- Expertise in controlling budget
- Experience in event management and organizing major trade exhibitions
- Analytical mindset, data driven, with strong reporting capabilities
Full Job Posting
Role Overview
- Reporting to the Marketing Director, the Brand Marketing Manager is responsible for developing and executing the marketing strategy for the company's food brand portfolio, driving sustainable brand growth, consumer engagement, and profitable business performance.
Key Responsibilities
- Develop and execute the annual brand and marketing strategy for the frozen food portfolio.
- Lead integrated marketing campaigns across ATL, digital, social media, influencer marketing, PR, events, e commerce, and outdoor advertising.
- Lead digital marketing, social media, performance marketing, and e commerce initiatives.
- Manage media strategy, marketing budgets, investment planning, and ROI/ROMI optimization.
- Manage creative, media, digital, PR, production agencies, influencers, and content creators.
- Leverage consumer, market, and competitive insights to identify growth opportunities.
- Lead internal employee engagement campaigns and execution in major industry events and exhibitions.
- Track marketing performance through executive dashboards, KPIs, brand health, share of voice, engagement, and e commerce metrics.
Experience
- Fluent in Arabic is a must.
- 5–7 years of proven experience creating integrated 360° campaigns spanning digital, retail, PR, influencer, social, experiential, and e commerce, ideally within FMCG or Food & Beverage.
- Flexible attitude and hands on approach.
- Creative mindset.
- Demonstrated ability to influence cross functional teams and manage multiple projects simultaneously.
- Previous experience managing agencies and social media.
- Expertise in controlling budget.
- Experience in event management and organizing major trade exhibitions.
- Analytical mindset, data driven, with strong reporting capabilities.
Technical Skills
- Brand Strategy
- Integrated Marketing Communications (IMC)
- ATL Advertising
- Digital & Performance Marketing
- Social Media Marketing
- Influencer Marketing
- E commerce Marketing
- Media Planning
- Marketing Budget & ROI Management
- Agency Management
- Event Management
Leadership Competencies
- Strategic Thinking
- Commercial Acumen
- Consumer Centric Mindset
- Leadership & Influence
- Stakeholder Management
- Cross functional Collaboration
- Analytical Thinking
- Project Management
- Creativity & Innovation
- Negotiation
- Communication & Presentation
- Results Orientation
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