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Brand Manager

TIME HOUSE
Dubai, UAE
Full Time
Manager
Today
Brand StrategyPortfolio ManagementProduct Lifecycle ManagementMarket ResearchPricing StrategyDemand Forecasting
Free

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Brand StrategyPortfolio ManagementProduct Lifecycle Management
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Position Purpose

  • The Brand Manager is responsible for driving the commercial success of assigned brands by developing and executing brand strategies that align with the organization's business objectives.
  • The role manages the complete brand lifecycle, including portfolio planning, product launches, pricing, forecasting, inventory optimization, promotional activities, and performance analysis to maximize sales, profitability, and market share.
  • The position works closely with Sales, Marketing, Supply Chain, Procurement, Finance, and Operations to ensure seamless execution of commercial initiatives.

Key Responsibilities

  • Develop and implement annual brand plans aligned with business objectives.
  • Manage assigned brand portfolios to drive sales growth, profitability, and market share.
  • Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
  • Recommend portfolio expansion, product rationalization, and assortment optimization initiatives.
  • Drive achievement of sales and profitability targets for assigned brands.
  • Monitor sales performance across channels, categories, and regions.
  • Analyze performance trends and recommend corrective actions.
  • Partner with Sales teams to enhance product availability, visibility, and sell through.
  • Manage the end to end lifecycle of products from launch to discontinuation.
  • Lead new product launches with cross functional teams.
  • Monitor product performance and optimize product assortment.
  • Develop pricing recommendations.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, Commerce, or a related discipline.
  • MBA or equivalent postgraduate qualification is preferred.
  • 6–10 years of experience in brand management, category management, product management, or commercial roles within retail, distribution, e commerce, FMCG, consumer goods, or lifestyle product organizations.
  • Proven experience in managing product portfolios, product launches, commercial planning, demand forecasting, and cross functional stakeholder management.
  • Strong commercial and business acumen.
  • Brand and portfolio management expertise.
  • Product lifecycle management.
  • Market research and consumer insights.
  • Pricing, promotions, demand forecasting, and inventory planning.
  • Strong analytical and problem solving skills.
  • Excellent communication, presentation, negotiation, and stakeholder management skills.
  • Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.

Core Competencies

  • Commercial Orientation
  • Strategic Thinking
  • Customer Focus
  • Results Orientation
  • Analytical Thinking
  • Planning & Organizing
  • Collaboration & Teamwork
  • Ownership & Accountability
  • Decision Making
  • Problem Solving
  • Adaptability & Resilience
  • Continuous Improvement

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