Head of Marketing

Reporting to: Executive Director

About The Role

1. Marketing Strategy & Leadership

• Develop and lead the end-to-end marketing strategy across all customer channels.
• Build seasonal calendars, growth campaigns, brand initiatives, and launch plans.
• Ensure unified communication and brand consistency across digital and offline touchpoints.
• Manage the overall marketing budget and ensure campaigns deliver strong ROI.

2. Digital & Performance Marketing

• Oversee paid media campaigns across Meta, Google, TikTok, Snapchat, and YouTube.
• Direct creative concepts, messaging, and platform-specific content for performance improvement.
• Work with digital agencies to optimize ROAS, CAC, CTR, and conversion funnels.
• Review and approve all digital creatives (videos, static, reels, banners).

3. Influencers Led Growth & Content Management

• Drive influencer-led growth by identifying and scaling high-impact creator partnerships.
• Lead end-to-end execution of influencer campaigns, from concept to performance tracking and optimization.
• Collaborate closely with in-house creative teams to produce daily, trend-driven content.
• Manage external creative agencies to deliver compelling brand campaigns, shoots, and storytelling rooted in social-first and influencer-centric narratives.
• Oversee all creator, influencer, and social media output to ensure consistency, relevance, and measurable impact.

4. Cross-Functional Collaboration

• Coordinate with the Operations Head on promotions, stock readiness, retail activities, and sales priorities.
• Work closely with the Brand Head to maintain strong brand positioning and messaging.
• Collaborate with the E-commerce Head on traffic growth, promotions, conversion targets, and online campaign execution.
• Ensure smooth creative workflow and timely output with internal and external creative teams.
• Liaise with merchandising, retail, and distribution teams to support channel needs.

5. Analytics & Reporting

• Track KPIs including ROAS, CAC, CTR, CPM, engagement, footfall, and conversion.
• Conduct A/B testing and implement data-driven improvements.
• Prepare weekly and monthly performance dashboards for senior management.

5. Team & Agency Management

• Lead and mentor the internal marketing team (content, design, social).
• Manage digital agencies, creative partners, and production vendors.
• Set clear KPIs and ensure high-quality output across teams and agencies.

Requirements

• Mandatory: Proven omni-channel marketing experience across E-commerce, Retail, and Distribution.
• 7–10 years of experience in marketing with 3+ years in a leadership role.
• Strong expertise in digital marketing, paid media, creative direction, and analytics.
• Experience working with in-house creative teams and external agencies.
• Strong cross-functional collaboration skills across sales, strategy, and e-commerce functions.
• Analytical mindset with proficiency in campaign evaluation and reporting.
• Excellent communication, leadership, and stakeholder management skills.