Head of Marketing

is looking for a Marketing Head to lead the full marketing function across e-commerce, retail stores, and distribution channels.

This role requires strong digital expertise, excellent creative judgement, and the ability to manage both in-house teams and external agencies while driving a cohesive omni-channel marketing strategy spanning 5 GCC nations and India.

Develop and lead the end-to-end marketing strategy across all customer channels.

Build seasonal calendars, growth campaigns, brand initiatives, and launch plans.

Ensure unified communication and brand consistency across digital and offline touchpoints.

Manage the overall marketing budget and ensure campaigns deliver strong ROI.

Oversee paid media campaigns across Meta, Google, TikTok, Snapchat, and YouTube.

Direct creative concepts, messaging, and platform-specific content for performance improvement.

Work with digital agencies to optimize ROAS, CAC, CTR, and conversion funnels.

Review and approve all digital creatives (videos, static, reels, banners).

Lead coordination with the in-house creative team for daily content and campaign assets.

Manage the external creative agency for brand campaigns, shoots, and visual storytelling.

Oversee influencer collaborations, creators, and social media output.

Ensure all content aligns with brand guidelines and business objectives.

Coordinate with the Operations Head on promotions, stock readiness, retail activities, and sales priorities.

Work closely with the Brand Head to maintain strong brand positioning and messaging.

Collaborate with the E-commerce Head on traffic growth, promotions, conversion targets, and online campaign execution.

Ensure smooth creative workflow and timely output with internal and external creative teams.

Liaise with merchandising, retail, and distribution teams to support channel needs.

Track KPIs including ROAS, CAC, CTR, CPM, engagement, footfall, and conversion.

Conduct A/B testing and implement data-driven improvements.

Prepare weekly and monthly performance dashboards for senior management.

Lead and mentor the internal marketing team (content, design, social).

Manage digital agencies, creative partners, and production vendors.

Set clear KPIs and ensure high-quality output across teams and agencies.

Mandatory: Proven omni-channel marketing experience across E-commerce, Retail, and Distribution.

7–10 years of experience in marketing with 3+ years in a leadership role.

Strong expertise in digital marketing, paid media, creative direction, and analytics.

Experience working with in-house creative teams and external agencies.

Strong cross-functional collaboration skills across sales, strategy, and e-commerce functions.

Analytical mindset with proficiency in campaign evaluation and reporting.

Excellent communication, leadership, and stakeholder management skills.