Brand Manager, CVRM, Gulf
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Key skills for this role
About the Role
AstraZeneca seeks a Brand Manager for CVRM in the Gulf to maximize portfolio potential through strategic marketing, launch excellence, and cross-functional leadership. Requires a medical degree and 3+ years marketing experience in pharmaceutical or FMCG.
Key Skills for This Role
Responsibilities
- Maximize the potential of the AstraZeneca therapeutic portfolio through professional relationships with internal and external customers
- Manage promotion, pricing, and positioning of products in the relevant therapeutic portfolio
- Strategize, write and implement the marketing plan for the brand
- Own end to end launch strategy generating deep customer, patient, and healthcare system insights
- Develop and understand market research principles/sources/tools/methodology
- Work with local data to contribute to forecasting models
- Develop Brand plan covering pre launch, launch, and post launch phases
- Define and execute market shaping initiatives that establish disease awareness, stakeholder advocacy, and treatment pathway evolution
- Serve as strategic leader of a large matrix cross functional team
- Establish governance structures, launch readiness reviews, and performance tracking processes
- Drive formulary inclusion, pathway integration, and healthcare system adoption strategies
- Identify opportunities to expand and accelerate patient access
Requirements
- Bachelor’s degree in Medical related field
- Minimum 3 years of marketing experience in Pharmaceutical and/or FMCG
- Strong expertise in market analysis, deep market research insights mining, forecast analysis, and business case development
- Market development and expansion work (Pre Post launch)
- Excellent interpersonal, organizational, cross functional cooperation and project management skills
- Leadership & autonomy to initiate & execute responsibility under minimum guidance
- Proven inspirational leadership when working with teams
- Financial business acumen and experience with forecasting models
- Effectiveness and Productivity – ability to maximize use of resources
- Stakeholders’ management to reach solutions and collaborate effectively
- Ability to handle setbacks & work in a new environment, showing resilience
- Proven competency in Microsoft Word, Excel, and PowerPoint, strong presentation skills
Full Job Posting
About AstraZeneca
- AstraZeneca fuses Medical and Commercial to spot opportunities and serve patients.
- Bridging Commercial and Scientific goals to launch cutting edge products into healthcare ecosystem.
Typical Accountabilities
- Maximize the potential of the AstraZeneca therapeutic portfolio through professional relationships.
- Manage promotion, pricing, and positioning of products in the relevant therapeutic portfolio.
- Strategize, write and implement the marketing plan for the brand.
- Own end to end launch strategy generating deep customer, patient, and healthcare system insights.
- Develop and understand market research principles/sources/tools/methodology.
- Work with local data to contribute to forecasting models.
- Develop Brand plan covering pre launch, launch, and post launch phases.
- Define and execute market shaping initiatives that establish disease awareness, stakeholder advocacy, and treatment pathway evolution.
- Serve as strategic leader of a large matrix cross functional team.
- Establish governance structures, launch readiness reviews, and performance tracking processes.
- Drive formulary inclusion, pathway integration, and healthcare system adoption strategies.
- Identify opportunities to expand and accelerate patient access.
Essentials for the role
- Bachelor’s degree in Medical related field.
- Minimum 3 years of marketing experience in Pharmaceutical and/or Fast Moving Consumer Goods.
- Strong expertise in market analysis, deep market research insights mining, forecast analysis, and business case development.
- Market development and expansion work (Pre Post launch).
- Excellent interpersonal, organizational, cross functional cooperation and project management skills.
- Leadership & autonomy to initiate & execute responsibility under minimum guidance.
- Proven inspirational leadership when working with teams.
- Financial business acumen and experience with forecasting models.
- Effectiveness and Productivity – ability to maximize use of resources.
- Stakeholders’ management to reach solutions and collaborate effectively.
- Ability to handle setbacks & work in a new environment, showing resilience.
- Proven competency in Microsoft Word, Excel, and PowerPoint, strong presentation skills.
Desirables for the role
- Specialty medicines with complex ecosystems (patients, healthcare providers, systems, payers).
- Patient centricity – understanding patients and their journey.
- Translate information into actionable insight.
- Generate game changing ideas.
- Design compelling experiences.
- Execute with brilliance.
Date and Closing
- Date Posted: 03 Jul 2026
- Closing Date: 02 Jul 2026
Diversity and Inclusion
- AstraZeneca embraces diversity and equality of opportunity.
- Committed to building an inclusive and diverse team.
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