Brand Manager, CVRM, Gulf
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Key skills for this role
About the Role
AstraZeneca is hiring a Brand Manager for CVRM in the Gulf region. The role involves leading brand strategy, launch excellence, and cross-functional collaboration for cardiovascular and metabolic products.
Key Skills for This Role
Responsibilities
- Own the end to end launch strategy generating deep customer, patient, and healthcare system insights
- Develop and understand market research principles/sources/tools/methodology
- Work with local data to contribute to forecasting models
- Develop Brand plan covering pre launch, launch, and post launch phases
- Define and execute market shaping initiatives that establish disease awareness, stakeholder advocacy, and treatment pathway evolution
- Serve as the strategic leader of a large matrix cross functional team
- Establish governance structures, launch readiness reviews, and performance tracking processes
- Drive formulary inclusion, pathway integration, and healthcare system adoption strategies
- Develop integrated omnichannel campaigns and customer engagement strategies
- Own launch budget allocation and resource prioritization
- Monitor performance and continuously optimize execution based on evolving market dynamics
- Develop all campaign material and briefing documents
Requirements
- Bachelor's degree in Medical related field
- Minimum 3 years of marketing experience in Pharmaceutical and/or Fast Moving Consumer Goods
- Strong expertise in market analysis, deep market research insights mining, forecast analysis, and business case development
- Market development and expansion work (Pre Post launch)
- Excellent interpersonal, organizational, cross functional cooperation and project management skills
- Leadership & autonomy to initiate & execute responsibility under minimum guidance
- Financial business acumen and experience with forecasting models
- Proven competency in Microsoft Word, Excel, and PowerPoint, strong presentation skills
Full Job Posting
About AstraZeneca
- At AstraZeneca we fuse the worlds of Medical and Commercial to spot opportunities and pioneer approaches that better serve our patients.
- Bridging Commercial and Scientific goals, we apply our people and leadership skills to launch cutting edge products into our growing healthcare ecosystem.
Typical Accountabilities
- Strategic Leadership & Launch Excellence: Own the end to end launch strategy generating deep customer, patient, and healthcare system insights.
- Develop and understand market research principles/sources/tools/methodology.
- Work with local data to contribute to forecasting models.
- Develop Brand plan covering pre launch, launch, and post launch phases.
- Define and execute market shaping initiatives that establish disease awareness, stakeholder advocacy, and treatment pathway evolution.
- Cross Functional Leadership: Serve as the strategic leader of a large matrix cross functional team.
- Establish governance structures, launch readiness reviews, and performance tracking processes.
- Drive formulary inclusion, pathway integration, and healthcare system adoption strategies.
- Identify opportunities to expand and accelerate patient access.
- Develop integrated omnichannel campaigns and customer engagement strategies.
- Own launch budget allocation and resource prioritization.
- Monitor performance and continuously optimize execution based on evolving market dynamics.
Essentials For The Role
- Bachelor’s degree in Medical related field.
- Minimum of 3 years of marketing experience in the Pharmaceutical and/or Fast Moving Consumer Goods.
- Strong expertise in market analysis, deep market research insights mining, forecast analysis, and business case development with scenario planning.
- Market development and expansion work (Pre Post launch).
- Excellent Interpersonal, organizational, Cross functional cooperation and projects management skills.
- Leadership & autonomy to initiate & execute responsibility under minimum guidance.
- Proven inspirational leadership when working with teams on guidance, alignment & commitment.
- Financial business acumen and experience in working with various forecasting models.
- Effectiveness and Productivity ability to maximize the use of resources and produce results.
- Stakeholders’ management to reach solutions and collaborates effectively with internal teams.
- Ability to handle setbacks & to work in a new environment, showing clear examples of resilience.
- Proven competency in Microsoft Word, Excel, and PowerPoint, strong presentation skills.
Desirables for the role
- Specialty medicines with complex ecosystems (patients, healthcare providers, systems, payers).
- Patient centricity being passionate about really understanding patients.
- Translate information into actionable insight.
- Generate game changing ideas.
- Design compelling experiences.
- Execute with brilliance.
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