Brand Manager (Consumer)
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Key skills for this role
About the Role
Al Khayyat Investments is seeking a Brand Manager to develop and execute brand strategies, drive sales growth, and manage trade budgets. The role requires 5-6 years of FMCG trade marketing or brand management experience, strong analytical skills, and the ability to collaborate cross-functionally.
Key Skills for This Role
Responsibilities
- Develop, align and implement brand strategy to deliver category KPIs in alignment with the principal/supplier
- Work with internal cross functional teams (Sales, Finance, Logistics, operational team etc)
- Responsible for management and control of promotion and trade marketing budgets
- Responsible to achieve targeted revenue, market share and P&L
- Drive sales growth by executing brand and product strategies that maximize revenue and profitability
- Monitor and manage stock levels to ensure optimal product availability, minimizing stock outs and excess inventory while maximizing sales potential
- Lead all NPDs launches with meeting the relevant KPIs
Requirements
- Bachelor Degree or equivalent
- Minimum 5 6 years of experience in FMCG Trade Marketing/ Brand Management/ Business Development
- High analytical skills and data driven
- Excellent in communication and presentation
- Demonstrable aptitude in effective negotiating
- Familiarity with market research, data analysis and forecasting techniques
- Excellent knowledge of MS Office
- Conceptual thinking, Analytical Ability, Presentation Skills, Priority Setting, Problem Solving skills
Full Job Posting
Job Purpose
- The Brand Manager will be responsible for developing and executing brand strategies and plans, ensuring that they align with business goals and contribute to achieving sales targets.
- This role requires a strategic, data driven approach to brand management with a strong focus on sales performance, stock management, trade spend & return on investment.
- The successful candidate will be accountable for meeting sales targets, optimizing product availability & visibility, and driving profitable growth through effective sales and marketing initiatives.
Key responsibilities
- Develop, align and implement brand strategy to deliver category KPIs in alignment with the principal/supplier.
- Work with internal cross functional teams (Sales, Finance, Logistics, operational team etc).
- Responsible for management and control of promotion and trade marketing budgets.
- Responsible to achieve targeted revenue, market share and P&L
- Drive sales growth by executing brand and product strategies that maximize revenue and profitability.
- Monitor and manage stock levels to ensure optimal product availability, minimizing stock outs and excess inventory while maximizing sales potential.
- Lead all NPDs launches with meeting the relevant KPIs.
Experience, skills and qualification
- Bachelor Degree or equivalent
- Minimum 5 6 years of experience in FMCG Trade Marketing/ brand management/ Business Development
- High analytical skills and data driven
- Excellent in communication and presentation
- Demonstrable aptitude in effective negotiating
- Familiarity with market research, data analysis and forecasting techniques
- Excellent knowledge of MS Office
- Conceptual thinking, Analytical Ability, Presentation Skills, Priority Setting, Problem Solving skills.
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