Brand Executive (Consumer).
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About the Role
**Key Responsibilities:** * Ideate, develop the brand positioning and messaging * Collaborate with agencies to bring the brand identity, packaging and overall brand positioning to life * Provide direction on packaging design, label compliance, and visual storytelling * Develop and implement ATL (Above The Line) and BTL (Below The Line) marketing campaigns * Plan and execute digital marketing campaigns (social media, email, SEO/SEM, influencer marketing) * Coordinate with
Key Skills for This Role
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Key Responsibilities
- Ideate, develop the brand positioning and messaging
- Collaborate with agencies to bring the brand identity, packaging and overall brand positioning to life
- Provide direction on packaging design, label compliance, and visual storytelling
- Develop and implement ATL (Above The Line) and BTL (Below The Line) marketing campaigns
- Plan and execute digital marketing campaigns (social media, email, SEO/SEM, influencer marketing)
- Coordinate with creative, digital, media buying, and event agencies
- Negotiate costs and timelines with vendors to ensure timely execution
- Monitor and optimize campaign performance against KPIs
- Create POSMs for online and offline channels
- Provide input on the content creation for social media, blogs, and e-commerce platforms
- Ensure all campaigns follow legal and regulatory standards
- Coordinate with sales teams to ensure marketing activities align with sales targets
- Manage marketing budgets and ensure cost-effective execution
- Experience, qualifications and skills:
- 2 – 3 years of experience in marketing, preferably in FMCG or digital marketing agency
- Exposure to digital marketing, brand promotions, or trade activations
- Proficiency in marketing tools & analytics platforms (Google Analytics, Meta Business Suite, etc.)
- Strong communication and interpersonal skills
- Creativity with a good sense of design and branding
- Masters in Marketing from a reputed Institute
- Proficiency in English and Arabic
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