Brand & Content Manager
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Key skills for this role
About the Role
Unifonic is seeking a Brand & Content Manager to shape market perception and lead brand strategy, creative development, content programs, PR, and thought leadership. The role requires 8+ years of experience in brand management or related fields within technology/SaaS.
Key Skills for This Role
Responsibilities
- Manage and evolve Unifonic's visual identity and brand guidelines across all touchpoints
- Oversee development of creative assets for digital, events, campaigns, social media, web, and sales enablement
- Build efficient creative workflows and processes for high quality on brand execution
- Manage relationships with creative agencies, freelancers, and production partners
- Collaborate with internal stakeholders to translate business objectives into creative solutions
- Support and execute the company's editorial strategy, messaging, and content initiatives
- Develop and manage content calendars across owned, earned, and executive channels
- Create and coordinate thought leadership programs, executive communications, customer stories, and campaign content
- Partner with PR agencies and media contacts to secure media coverage and speaking opportunities
- Support relationships with industry analysts and coordinate briefings and report submissions
- Monitor analyst insights and market trends to inform content and positioning strategies
- Partner with Marketing Operations to track brand and content performance metrics
Requirements
- 8+ years of experience in brand management, creative marketing, content marketing, communications, or related disciplines
- Experience within technology, SaaS, platform, or high growth businesses
- Strong understanding of brand management, content strategy, and integrated marketing campaigns
- Excellent writing, storytelling, and communication skills
- Experience managing creative projects and collaborating with designers, agencies, and cross functional teams
- Familiarity with PR programs, media engagement, and thought leadership initiatives
- Analytical mindset with ability to interpret marketing performance data
- Strong project management skills in a fast paced environment
- MENA market experience preferred; Arabic and English proficiency is a strong advantage
Full Job Posting
Job Description
- Unifonic is an AI native customer experience platform for emerging markets, serving over 5,000 enterprises across MENA.
- The Brand & Content Manager will shape how the market understands and experiences Unifonic, leading brand strategy, creative development, content programs, PR, and thought leadership.
Help Us Shape The Future Of Communication By
- Managing and evolving Unifonic's visual identity and brand guidelines.
- Overseeing the development of creative assets across digital, events, campaigns, social media, web, and sales enablement materials.
- Building efficient creative workflows and processes.
- Managing relationships with creative agencies, freelancers, and production partners.
- Collaborating with internal stakeholders to translate business objectives into creative solutions.
- Supporting and executing the company's editorial strategy, messaging, and content initiatives.
- Developing and managing content calendars across owned, earned, and executive channels.
- Creating and coordinating thought leadership programs, executive communications, customer stories, and campaign content.
- Partnering with PR agencies and media contacts to secure media coverage and speaking opportunities.
- Supporting relationships with industry analysts, research firms, and key market influencers.
- Coordinating analyst briefings, report submissions, and information requests.
- Partnering with Marketing Operations to track brand and content performance metrics.
What you'll bring
- 8+ years of experience in brand management, creative marketing, content marketing, communications, or related disciplines.
- Experience within technology, SaaS, platform, or high growth businesses.
- Strong understanding of brand management, content strategy, and integrated marketing campaigns.
- Excellent writing, storytelling, and communication skills.
- Experience managing creative projects and collaborating with designers, agencies, content creators, and cross functional teams.
- Familiarity with PR programs, media engagement, and thought leadership initiatives.
- Analytical mindset with the ability to interpret marketing performance data.
- Strong project management skills with the ability to manage multiple priorities in a fast paced environment.
- MENA market experience is preferred; Arabic and English proficiency is a strong advantage.
Craft And Toolkit
- Brand Strategy & Management
- Creative Development
- Content Marketing & Storytelling
- Public Relations & Media Relations
- Analyst & Influencer Relations
- Marketing Analytics & Attribution
- Marketing Technology
- Project & Stakeholder Management
Character Traits
- Analytical thinking and problem solving
- Ownership and accountability
- Communication
- Collaboration
- Adaptability and learning
- Mentorship and knowledge sharing
- Resilience
- Quality and attention to detail
- Advocacy and innovation
Benefits
- Competitive salary and bonus
- Unifonic share scheme (we are all owners!)
- 30 holiday days after the first anniversary
- Your Birthday off!
- Spend up to 25 days per year working from anywhere in the world!
- Paid leave for new parents
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