Brand & Content Manager
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Key skills for this role
About the Role
Proudly recognized as a Great Place to Work, we are an AI-native customer experience platform purpose-built for emerging markets. With more than 25 years of conversational AI r.
Key Skills for This Role
Responsibilities
- Manage and evolve Unifonic's visual identity and brand guidelines, ensuring consistent application across all touchpoints
- Oversee development of creative assets across digital, events, campaigns, social media, web, and sales enablement
- Build efficient creative workflows and processes for high quality, on brand execution at scale
- Manage relationships with creative agencies, freelancers, and production partners
- Collaborate with internal stakeholders to translate business objectives into creative solutions
- Support and execute the company's editorial strategy, messaging, and content initiatives
- Develop and manage content calendars across owned, earned, and executive channels
- Create and coordinate thought leadership programs, executive communications, customer stories, and campaign content
- Partner with PR agencies and media contacts to secure media coverage and speaking opportunities
- Support relationships with industry analysts, research firms, and key market influencers
- Partner with Marketing Operations to track brand and content performance metrics
Requirements
- Experience in brand management, content creation, and PR, preferably in B2B technology
- Ability to manage visual identity and brand guidelines
- Experience developing creative assets and managing creative workflows
- Strong editorial and content strategy skills
- Experience with PR agencies and media relations
- Ability to track and report brand and content performance metrics
Full Job Posting
About Unifonic
- Unifonic is an AI native customer experience platform purpose built for emerging markets.
- Serves over 5,000 enterprises across MENA and is pioneering sovereign, agentic AI through Agentic Studio platform.
Role Summary
- As Brand & Content Manager, you will shape how the market understands and experiences Unifonic.
- Lead execution of brand strategy, creative development, content programs, PR, and thought leadership.
- Work with Marketing, Product Marketing, Growth, and Operations teams to translate business priorities into campaigns.
Key Responsibilities
- Managing and evolving Unifonic's visual identity and brand guidelines.
- Overseeing development of creative assets across digital, events, campaigns, social media, web, and sales enablement.
- Building efficient creative workflows and processes.
- Managing relationships with creative agencies, freelancers, and production partners.
- Collaborating with internal stakeholders to translate business objectives into creative solutions.
- Supporting and executing the company's editorial strategy, messaging, and content initiatives.
- Developing and managing content calendars across owned, earned, and executive channels.
- Creating and coordinating thought leadership programs, executive communications, customer stories, and campaign content.
- Partnering with PR agencies and media contacts to secure media coverage and speaking opportunities.
- Supporting relationships with industry analysts, research firms, and key market influencers.
- Coordinating analyst briefings, report submissions, and information requests.
- Assisting in driving participation in relevant analyst programs and industry evaluations.
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