Brand & Content Manager
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Key skills for this role
About the Role
Unifonic is seeking a Brand & Content Manager to shape market perception and lead brand strategy, creative development, content programs, PR, and thought leadership.
Key Skills for This Role
Responsibilities
- Manage and evolve Unifonic's visual identity and brand guidelines, ensuring consistent application across all touchpoints
- Oversee development of creative assets across digital, events, campaigns, social media, web, and sales enablement
- Build efficient creative workflows and processes for high quality, on brand execution at scale
- Manage relationships with creative agencies, freelancers, and production partners
- Support and execute the company's editorial strategy, messaging, and content initiatives
- Develop and manage content calendars across owned, earned, and executive channels
- Create and coordinate thought leadership programs, executive communications, customer stories, and campaign content
- Partner with PR agencies and media contacts to secure media coverage and speaking opportunities
- Support relationships with industry analysts, research firms, and key market influencers
- Coordinate analyst briefings, report submissions, and information requests
- Partner with Marketing Operations to track brand and content performance metrics
- Monitor key performance indicators and provide actionable recommendations for optimization
Requirements
- 8+ years of experience in brand management, creative marketing, content marketing, communications, or related disciplines
- Experience working within technology, SaaS, platform, or high growth businesses
- Strong understanding of brand management, content strategy, and integrated marketing campaigns
- Excellent writing, storytelling, and communication skills
- Experience managing creative projects and collaborating with designers, agencies, content creators, and cross functional teams
- Familiarity with PR programs, media engagement, and thought leadership initiatives
- Analytical mindset with ability to interpret marketing performance data
- Strong project management skills with ability to manage multiple priorities
- MENA market experience preferred; Arabic and English proficiency is a strong advantage
Full Job Posting
Company Overview
- Unifonic is an AI native customer experience platform for emerging markets, serving over 5,000 enterprises across MENA.
Role Overview
- The Brand & Content Manager will shape market perception and lead brand strategy, creative development, content programs, PR, and thought leadership.
Key Responsibilities
- Managing and evolving Unifonic's visual identity and brand guidelines.
- Overseeing development of creative assets across digital, events, campaigns, social media, web, and sales enablement.
- Building efficient creative workflows and processes.
- Managing relationships with creative agencies, freelancers, and production partners.
- Collaborating with internal stakeholders to translate business objectives into creative solutions.
- Supporting and executing the company's editorial strategy, messaging, and content initiatives.
- Developing and managing content calendars across owned, earned, and executive channels.
- Creating and coordinating thought leadership programs, executive communications, customer stories, and campaign content.
- Partnering with PR agencies and media contacts to secure media coverage and speaking opportunities.
- Supporting relationships with industry analysts, research firms, and key market influencers.
- Coordinating analyst briefings, report submissions, and information requests.
- Partnering with Marketing Operations to track brand and content performance metrics.
Qualifications
- 8+ years of experience in brand management, creative marketing, content marketing, communications, or related disciplines.
- Experience working within technology, SaaS, platform, or high growth businesses.
- Strong understanding of brand management, content strategy, and integrated marketing campaigns.
- Excellent writing, storytelling, and communication skills.
- Experience managing creative projects and collaborating with designers, agencies, content creators, and cross functional teams.
- Familiarity with PR programs, media engagement, and thought leadership initiatives.
- Analytical mindset with ability to interpret marketing performance data.
- Strong project management skills with ability to manage multiple priorities.
- MENA market experience preferred; Arabic and English proficiency is a strong advantage.
Craft & Toolkit
- Brand Strategy & Management
- Creative Development
- Content Marketing & Storytelling
- Public Relations & Media Relations
- Analyst & Influencer Relations
- Marketing Analytics & Attribution
- Marketing Technology
- Project & Stakeholder Management
Benefits
- Competitive salary and bonus
- Unifonic share scheme
- 30 holiday days after first anniversary
- Birthday off
- Up to 25 days per year working from anywhere in the world
- Paid leave for new parents
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