B2C Performance Marketer | AI-first
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Key skills for this role
About the Role
An AI-first company is seeking a B2C Performance Marketer to own end-to-end paid acquisition strategies, including campaign planning, execution, and optimization. The role involves building webinar and VSL funnels, creating ad creatives, and leveraging AI-powered workflows.
Key Skills for This Role
Responsibilities
- Own the full B2C paid acquisition strategy, including campaign planning, execution, optimization, and performance analysis
- Build, launch, and scale webinar, VSL, and education focused marketing funnels using AI enhanced processes and automation
- Create and optimize high converting ad creatives, messaging, landing pages, and customer acquisition campaigns across paid channels, with a strong focus on Meta platforms
- Develop AI powered workflows that accelerate creative production, campaign management, and marketing experimentation
- Monitor key performance metrics including CAC, ROAS, conversion rates, and customer lifetime value, continuously improving campaign profitability
- Collaborate closely with sales, CRM, creative, and product teams to align acquisition efforts with broader business objectives
- Conduct ongoing testing and experimentation to identify new growth opportunities and improve marketing performance
Requirements
- Proven experience managing and scaling B2C paid acquisition campaigns with measurable business results
- Strong expertise in direct response marketing, webinar funnels, VSL campaigns, info product marketing, or similar customer acquisition models
- Hands on experience with Meta Ads and other digital advertising platforms
- Strong understanding of AI powered marketing tools, automation workflows, and agent based productivity solutions
- Demonstrated ability to independently execute campaigns from strategy through implementation and optimization
- Excellent analytical skills with experience interpreting marketing data to drive performance improvements
- Strong communication, creativity, and problem solving skills with a proactive, ownership oriented mindset
- Experience collaborating in cross functional, remote, and fast paced environments
Full Job Posting
Role Overview
- This is an exciting opportunity for a growth focused marketer who thrives on building and scaling high performing customer acquisition strategies in a fast paced, AI driven environment.
- You will take ownership of end to end paid performance initiatives, combining creativity, analytics, and automation to drive measurable business growth.
- Working closely with senior leadership and cross functional teams, you'll experiment with modern acquisition channels, optimize conversion funnels, and leverage AI powered workflows to maximize efficiency.
- This role offers significant autonomy, direct business impact, and the chance to shape the future of an established digital business as it evolves into an AI first organization.
Accountabilities
- Own the full B2C paid acquisition strategy, including campaign planning, execution, optimization, and performance analysis.
- Build, launch, and scale webinar, VSL, and education focused marketing funnels using AI enhanced processes and automation.
- Create and optimize high converting ad creatives, messaging, landing pages, and customer acquisition campaigns across paid channels, with a strong focus on Meta platforms.
- Develop AI powered workflows that accelerate creative production, campaign management, and marketing experimentation.
- Monitor key performance metrics including CAC, ROAS, conversion rates, and customer lifetime value, continuously improving campaign profitability.
- Collaborate closely with sales, CRM, creative, and product teams to align acquisition efforts with broader business objectives.
- Conduct ongoing testing and experimentation to identify new growth opportunities and improve marketing performance.
Requirements
- Proven experience managing and scaling B2C paid acquisition campaigns with measurable business results.
- Strong expertise in direct response marketing, webinar funnels, VSL campaigns, info product marketing, or similar customer acquisition models.
- Hands on experience with Meta Ads and other digital advertising platforms.
- Strong understanding of AI powered marketing tools, automation workflows, and agent based productivity solutions.
- Demonstrated ability to independently execute campaigns from strategy through implementation and optimization.
- Excellent analytical skills with experience interpreting marketing data to drive performance improvements.
- Strong communication, creativity, and problem solving skills with a proactive, ownership oriented mindset.
- Experience collaborating in cross functional, remote, and fast paced environments.
Benefits
- Competitive compensation package.
- Profit sharing opportunities and equity participation.
- Fully remote work environment with global collaboration.
- Company provided equipment.
- Paid vacation and time off.
- Opportunity to build and scale high impact AI first marketing initiatives.
- High level of ownership with direct exposure to executive leadership.
- Collaborative, innovative, and growth oriented work culture.
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