B2B Marketing Lead (HCP & Enterprise)

Translate complex gut and vaginal microbiome science and clinical research into compelling B2B messaging, webinars, white papers, and sales collateral

Collaborate closely with science, clinical, and partnerships teams to build educational campaigns that support partner success

Build a clinical studies marketing toolkit (one-pager, slide, FAQ, and email copy) that clearly communicates opportunities, study pathways, and how partners can work with Tiny Health

Co-lead thought leadership, newsletter, and content efforts for the HCP community (functional MDs, NDs, nutritionists, integrative practices, concierge medicine) and enterprise clients (health assessment companies, wearables, hormone health companies, wellness brands)

Run targeted B2B campaigns on platforms like Meta, LinkedIn, Google and via email using tools like Klaviyo or SendGrid

Work with data & analytics to track campaign performance, attribution, and conversion, optimizing to cost-per-lead and LTV

Collaborate with sales, partnerships, and operations teams to nurture pipeline and ensure alignment on lead quality

Work with our partnerships team on go-to-market and co-branded campaigns

Partner across clinical, D2C marketing, operations, product, and science to ensure brand consistency, product roadmap alignment, and accuracy of scientific translation on clinical marketing collateral

Manage agency or contractor relationships as needed to support design, copy, or campaign execution

Have 4+ years in B2B marketing, preferably in healthtech, lab testing, clinical diagnostics, or wellness

Have worked closely with or marketed to functional medicine, integrative MDs, NDs, or longevity clinics

Are skilled in scientific communication and can distill complex topics (e.g. gut microbiome, AI insights, metabolomics) into digestible, compelling narratives for healthcare professionals

Understand the B2B2C dynamic—and know how to leverage HCPs to grow patient volume

Are comfortable managing campaigns across email, paid media, content, and lifecycle marketing

Have a solid marketing analytics mindset and know how to interpret funnel metrics, test hypotheses, and optimize for ROI

Are a strong writer, clear communicator, and thoughtful collaborator

Registered Dietitian or clinical background in nutrition, functional medicine, or microbiome

Experience with CRMs like Zoho or HubSpot, Klaviyo, Sendgrid, Webflow, Google Analytics, and Ad Platforms (Meta, Google, Linkedin)

Experience working in a past faced Series A–B stage startup with limited resources and high expectations

Familiarity with Fullscript, Rupa Health, Evexia or other HCP marketplace platforms

Previous experience in a fast-paced startup environment

Work experience in DTC health/wellness companies

Experience working remotely, with proficiency in Slack

Self-directed, proactive, and comfortable with ambiguity

Remote-First Company: our working hours follow a 2 hour window from 9 am - 6 pm CST

Driven by an ambitious mission: we're reinventing how we should think about wellness from the first 1,000 days to the last

Shape what we build, not just how we build it : we prioritize experimentation with taking ownership, and moving fast

No hidden agendas : we operate with full transparency because when everyone's working from the same honest picture, you spend less time on politics and more time on impact

High standards, human culture: we hold ourselves to a high bar and do it alongside a team who can laugh at themselves and make the hard days genuinely enjoyable

Learn fast, be better (root cause analysis) What that looks like: When a stakeholder gives constructive criticism to a test result, instead of just apologizing and moving on, you dig into why it happened and update the process so the feedback is not received again.

Be relentlessly resourceful (be scrappy) What that looks like: When a customer asks a question about our science, you you spend time digging through our docs and filtering through Slack for previous replies before pinging the team. You also know not to burn a whole day stuck, so you ask for help with a clear summary of what you've already tried.

Think like an owner (ownership) What that looks like: When you notice customer engagement is dropping, you don't shrug it off as another team's problem - you flag it, dig into the numbers, and bring a fix, because you're hungry to see the whole company win, not just your own tasks hit their targets.

Act with honesty and empathy (radical candor) What that looks like: When a colleague shares an idea that carries real risk, challenge in the moment and do it with kindness - don’t vent about it afterward in a side conversation.

Delight people by anticipating their needs (create raving experiences) What that looks like: You put yourselves in the shoes of the customer or collaborator before presenting an idea, process, or proposal. Think ahead about what their pain and gain points are, and curate your communication to address their needs.