B2B GTM and Growth Marketer | AI-First
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Key skills for this role
About the Role
A partner company is seeking a B2B GTM and Growth Marketer to build and scale an AI-first go-to-market engine targeting SMB customers. You will work with executive leadership to shape market strategy, generate pipeline, and develop repeatable growth systems.
Key Skills for This Role
Responsibilities
- Develop and execute comprehensive B2B and SMB go to market strategies from market positioning through customer acquisition
- Identify target customer segments, define ideal customer profiles (ICP), and refine messaging to strengthen market positioning
- Build qualified sales pipeline through outbound campaigns, strategic partnerships, networking communities, workshops, and industry events
- Support executive thought leadership by managing personal branding initiatives, speaking opportunities, and strategic content
- Create scalable AI powered and agentic workflows that automate outreach, lead generation, and marketing operations
- Design, document, and optimize GTM playbooks that can be adopted and scaled across the organization
- Collaborate closely with leadership to prioritize growth initiatives, analyze performance, and continuously improve conversion strategies
- Monitor key pipeline and growth metrics to ensure consistent business development performance
Requirements
- Proven experience leading B2B go to market and growth marketing initiatives targeting SMB customers
- Experience supporting complex B2B sales cycles involving contracts of approximately €24,000 or higher
- Strong understanding of the complete buyer journey, demand generation, and pipeline development
- Demonstrated success creating outbound strategies, partnership programs, and executive positioning initiatives
- AI first mindset with experience using AI tools, automation, or agentic workflows to improve productivity and scale execution
- Strong strategic thinking combined with hands on execution and operational discipline
- Excellent copywriting and communication skills, including experience supporting executive or founder branding
- Ability to work independently, prioritize effectively, and thrive in a fully remote, fast paced environment
- Strong collaboration skills with a results driven and growth oriented mindset
Full Job Posting
Role Overview
- We are seeking a strategic and execution focused B2B GTM and Growth Marketer to build and scale an AI first go to market engine targeting SMB customers.
Accountabilities
- Develop and execute comprehensive B2B and SMB go to market strategies from market positioning through customer acquisition.
- Identify target customer segments, define ideal customer profiles (ICP), and refine messaging to strengthen market positioning.
- Build qualified sales pipeline through outbound campaigns, strategic partnerships, networking communities, workshops, and industry events.
- Support executive thought leadership by managing personal branding initiatives, speaking opportunities, and strategic content.
- Create scalable AI powered and agentic workflows that automate outreach, lead generation, and marketing operations.
- Design, document, and optimize GTM playbooks that can be adopted and scaled across the organization.
- Collaborate closely with leadership to prioritize growth initiatives, analyze performance, and continuously improve conversion strategies.
- Monitor key pipeline and growth metrics to ensure consistent business development performance.
Requirements
- Proven experience leading B2B go to market and growth marketing initiatives targeting SMB customers.
- Experience supporting complex B2B sales cycles involving contracts of approximately €24,000 or higher.
- Strong understanding of the complete buyer journey, demand generation, and pipeline development.
- Demonstrated success creating outbound strategies, partnership programs, and executive positioning initiatives.
- AI first mindset with experience using AI tools, automation, or agentic workflows to improve productivity and scale execution.
- Strong strategic thinking combined with hands on execution and operational discipline.
- Excellent copywriting and communication skills, including experience supporting executive or founder branding.
- Ability to work independently, prioritize effectively, and thrive in a fully remote, fast paced environment.
- Strong collaboration skills with a results driven and growth oriented mindset.
Benefits
- Fully remote work with the flexibility to collaborate from anywhere.
- Opportunity to help build and scale an established, high growth business entering a new market segment.
- Profit sharing and equity participation opportunities.
- Equipment provided to support your remote work environment.
- Paid vacation and time off benefits.
- High level of ownership with direct collaboration alongside executive leadership.
- Opportunity to work with a globally distributed team focused on innovation, AI, and continuous growth.
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