Associate Performance Marketer

Rishihood is India's first national transformation university. It prepares learners to solve the big problems of tomorrow. Our transformative education is built on three pillars:

Personal Impact – developing physical, intellectual, emotional, and spiritual strength.

Professional Impact – building real-world skills through industry-integrated, practice-based learning.

Public Impact – fostering interdisciplinary thinking and a commitment to nation-building.

At Rishihood, we nurture leaders who will transform themselves, their professions, and the nation.

India stands at a defining moment. A new generation is entering a world that demands creativity, entrepreneurial thinking, and the courage to solve meaningful problems—yet many students are not exposed to these ideas early enough.

At Rishihood University, we are reimagining education as a force for national transformation by nurturing purpose-driven leaders and change makers. Through our school outreach initiatives, we bring experiences in entrepreneurship, innovation, self-awareness, and leadership directly to young learners, helping them discover their potential and imagine new possibilities for their future.

Every interaction is an opportunity to inspire, empower, and contribute to building the next generation that will shape India's future.

Responsibilities:

Plan, execute, and optimise performance marketing campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).

Leverage AI tools (e.g. ChatGPT/Claude/Gemini, AI creative and copy generators, automation and analytics assistants) to speed up creative production, ad copy iteration, audience research, reporting, and campaign analysis.

Build audience targeting, retargeting, and remarketing strategies to maximise campaign efficiency.

Manage budgets and bidding to hit target cost-per-lead without sacrificing volume.

Experiment with emerging channels: Hotstar, Reddit, Quora, Snapchat, WhatsApp, newsletter ads and decide what's worth scaling