Associate Manager, Paid Social

Fully managing paid social campaign set-ups, activations, and day-to-day optimizations across major platforms (Meta, TikTok, Pinterest, LinkedIn, Snapchat, Reddit, X)

Formulating paid social strategies for client businesses, including full-funnel test recommendations across awareness, consideration, conversion, and retention, and optimizations that align with client objectives

Owning day-to-day client communications, including performance updates and next-step recommendations

Analyzing and reporting on relevant social media KPIs that help inform next-step recommendations, using AI-enabled and automation tools (e.g., Smartly, Sprinklr) where available to work faster and more efficiently

Collaborating with internal teams, including paid search, creative, analytics, and programmatic, to build social media strategy that's integrated into broader cross-channel media plans

Staying on top of the latest trends in social media, AI-enabled advertising tools, and client industries, and presenting these findings in department meetings and to clients

Helping lead audits and RFPs to win new business

Escalating account opportunities, obstacles, or questions to leadership for guidance and coaching

2+ years of experience working in paid media advertising, comprising media planning/buying and/or paid social within an agency or client-side environment

Two- or four-year degree in business, marketing, or a related discipline

Experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Meta, Snap, TikTok, Reddit, X, Pinterest, LinkedIn, etc.)

Strong knowledge of Meta Ads Manager

Familiarity with Google Analytics or similar analytics tools

Meta Blueprint Certification preferred