Associate Director, Paid Social

Providing day-to-day account oversight and quality control across a portfolio of paid social accounts, ensuring strategy, execution, and reporting meet Wpromote's standards

Coaching and guiding account managers and other junior team members in real time on platform execution, campaign strategy, testing, reporting, and client communication.

Managing a small book of enterprise-level clients directly, serving as a senior strategic partner and staying close to the evolving paid social landscape

Staying hands-on in advertising platforms and stepping in “on the keys” to audit, troubleshoot, launch, optimize, or stabilize campaigns when accounts need it

Overseeing the onboarding of new accounts, ensuring a smooth ramp-up and account setup within junior team members' books of business

Interfacing directly with clients on complex or escalated needs; collecting feedback, articulating value, presenting strategy, and strengthening relationships

Developing a full-funnel paid social point of view across awareness, consideration, conversion, retention, and creative testing, and translating it into practical guidance for account teams

Partnering with paid search, client strategy, creative, analytics, and programmatic teams to ensure paid social strategy is integrated into broader media planning as Wpromote's paid media offering evolves

Helping evolve paid social best practices, QA processes, campaign workflows, reporting automation, and adoption of AI-enabled tools and workflows across the department

Maintaining and refining knowledge management infrastructure — training materials, onboarding resources, and process documentation for the paid social team

Leading social-related trainings and internal discussions, and participating in internal or public speaking opportunities

Identifying critical client or account issues and escalating them to Directors or other leadership in a timely, solutions-oriented way

Assisting the sales team on audits, decks, and pitches for prospective clients

4–6 years of experience in paid media, with deep hands-on expertise in paid social strategy, buying, optimization, and measurement, within an agency and/or in-house environment

Strong hands-on experience across Meta and TikTok, with additional experience across platforms such as Pinterest, Snapchat, LinkedIn, Reddit, and/or X

Both performance marketing and brand planning experience

Full-funnel paid social experience across awareness, consideration, conversion, retention, and creative testing

Experience coaching, training, or informally mentoring junior team members on account strategy and execution.

Experience with data analysis and reporting tools such as Google Analytics, Adobe Analytics, or similar

Experience creating paid social customer acquisition campaigns across a diverse range of clients and verticals (ecommerce/retail and lead gen preferred)

Excellent oral, written, presentation, and interpersonal skills, with the ability to identify and respond to situations quickly

Strong working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools

Bachelor's degree in Communications, Advertising, Marketing, Business Management, or related discipline, or equivalent experience

Experience with Smartly, Sprinklr or other AI-enabled advertising, automation, reporting, or ad operations tools

Working knowledge of paid search and how paid social fits within broader cross-channel media planning

Familiarity with additional media channels such as programmatic, retail media, influencer, lifecycle/email, or SEO

Working knowledge of advanced measurement approaches such as incrementality testing, brand lift, or conversion lift

Experience contributing to new business pitches, strategic audits, or account growth planning

Prior agency experience in an AOR-style model or with integrated, cross-functional client teams