Associate Director, Direct I/O

Leading the planning of always-on, seasonal, and ad hoc campaigns across direct partner media

Developing an intimate understanding of the client’s business, marketing objectives, and KPIs

Working closely with the integrated media strategy leads on the account to ensure the Direct media program ladders up to the overarching strategy

Leading the RFP process from start to finish, building and delivering final recommendation presentations to clients

Increasing operational efficiencies within the team across planning, activation, reporting, and Ad Ops

Negotiating program inclusions, rates, and terms with partners while developing internal best practices to upskill the team in this area

Identifying opportunities to expand partnerships, providing added value and cost efficiencies to our programs

Bringing new opportunities to clients across publisher, data, and measurement partnerships to drive innovation

Leading the adoption of advanced measurement techniques across partners

Partnering with Programmatic leads for holistic Display/Video strategy

5+ years of directly related experience and full-funnel marketing experience preferred.

Expert knowledge of the digital media landscape across display, video, social and content. Familiarity with the programmatic landscape and synergies between direct, traditional, and programmatic buying is a plus

Strong experience in planning large-scale publisher direct programs, including writing briefs, identifying potential partners, leading a team in the RFP process, evaluating partners, negotiating contracts, and presenting recommendations

Proven ability to multitask, manage multiple projects, and deliver high-quality work within tight deadlines

Proven track record of building and managing relationships, working with local vendors, and executing campaigns