Associate, Digital Product Manager, Consumer Banking Group
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Key skills for this role
Role Overview
The Associate Digital Product Manager will contribute to digital initiatives across retail banking products.
The role focuses on improving the digital onboarding experience for Savings Accounts and supporting innovative financial product launches.
The position supports customer experience improvements and business growth.
Key Skills for This Role
Full Job Posting
Business Function
DBS Consumer Banking Group provides deposits, investments, insurance, mortgages, credit cards, and personal loans across customer life stages.
The group focuses on relevant financial solutions delivered through innovation, technology, and data-driven insights.
Job Purpose
The Associate Digital Product Manager will contribute to digital initiatives across retail banking products.
The role focuses on improving the digital onboarding experience for Savings Accounts and supporting innovative financial product launches.
The position supports customer experience improvements and business growth.
Product and Customer Experience
- Support customer-focused financial product development and launch, especially for Savings Account onboarding.
- Work with technology teams on digital-first solutions and seamless customer journeys.
- Use customer insights to improve product features and onboarding usability.
- Conduct market and competitor research and contribute to data-driven product strategies.
Key Responsibilities
- Support the end-to-end digital onboarding product lifecycle from ideation through go-to-market.
- Monitor the onboarding funnel, conversion, KPIs, and failure patterns from landing to account activation.
- Write detailed Business Requirements Documents for practical product solutions, features, and fixes.
- Analyze customer acquisition data to identify process gaps, conversion leakage, and product interventions.
- Engage platform, technology, operations, compliance, risk, and design stakeholders for delivery.
- Coordinate with QA and engineering on defects, severity classification, and resolution timelines.
- Track product initiatives, open issues, and resolution status.
Qualifications and Experience
- MBA is preferred.
- Requires 2-4 years of product management experience, including at least 2 years in digital, fintech, or consumer banking products with customer-facing journeys.
- Experience in a bank, payments company, or B2C fintech with regulated product flows is a plus.
Core and Technical Competencies
- Digital banking product understanding is preferred.
- Strong analytical, problem-solving, communication, and stakeholder management skills are required.
- A customer-centric, innovative, and adaptable approach is expected.
- Proficiency in Excel, PowerPoint, and data visualization tools is required.
- Basic understanding of liability products and payments is required.
- Familiarity with digital platforms and customer journey design is required.
Location
- The role is based at the Regional Office in Mumbai.
Employment Details
- The schedule is regular.
- Employee status is full time.
- The job is in the Digital function.
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