Associate, Consumer Insights
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Key skills for this role
About the Role
Bain & Company seeks an Associate for Consumer Insights to design and deliver primary research for case teams and clients. The role involves quantitative and qualitative research methods, data analysis, and insight synthesis.
Key Skills for This Role
Responsibilities
- Provide primary market research and user research expertise to Bain case teams and clients globally, with focus on Europe and the Middle East
- Support the full end to end research process from designing approach to data collection and insight synthesis
- Translate research findings into clear, actionable insights that inform strategic recommendations
- Apply a range of research methods and analytical techniques to address key business questions
- Train and coach AIS colleagues and consultants on primary research procedures
- Take ownership of the end to end research to insight process
- Stay at the forefront of emerging research methodologies and tools
- Develop relationships with external research vendors
- Leverage AI enabled research tools and workflows to enhance research design and insight generation
Requirements
- 1 2 years of experience with primary market research or user research in a business, market research, or social science environment
- Expertise in quantitative research methodologies; knowledgeable with qualitative research methodologies
- Experience using statistics to analyze quantitative research data (e.g., significance test, regression, clustering, conjoint analysis)
- Strong interpersonal, communication, and storytelling skills
- Fluency in English is required
- Master's Degree or PhD in market research, sociology, ethnography or related field is a plus
Full Job Posting
What Makes Us a Great Place to Work
- Bain is consistently recognized as one of the world's best places to work.
- The firm hires people with exceptional talent and creates an environment where every individual can thrive.
Who You'll Work With
- You'll join the Research and Design experts within the AI, Insights & Solutions team.
- This team is part of Bain's digital capabilities practice, including experts in analytics, engineering, product management, research and design.
- You'll work on integrated teams alongside general consultants and clients to develop data driven strategies.
What You'll Do
- Provide primary market research and user research expertise to Bain case teams and clients globally.
- Support the full end to end research process from designing approach to insight synthesis.
- Apply a range of research methods and analytical techniques to address key business questions.
- Train and coach AIS colleagues and consultants on primary research procedures.
- Take ownership of the end to end research to insight process.
- Stay at the forefront of emerging research methodologies and tools.
- Develop relationships with external research vendors.
- Leverage AI enabled research tools and workflows to enhance research design and insight generation.
About You
- 1 2 years of experience with primary market research or user research.
- Master's Degree or PhD in market research, sociology, ethnography or related field is a plus.
- Expertise in quantitative research methodologies; knowledgeable with qualitative research methodologies.
- Experience using statistics to analyze quantitative research data.
- Champion the voice of customer / user.
- Strong interpersonal, communication and storytelling skills.
- Must thrive in a fast paced environment and be able to work independently.
- Fluency in English is required.
- Interest or experience in applying AI enabled tools within research workflows.
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